Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Most companies use at least one of the social networks to try and do this. However, social media is only an effective tool if it’s done right. Take a look at these six companies that know how to use social media to its fullest and see how you can do the same in your social media campaigns.
# 1. Blendtec’s Creative “Blend It” YouTube Series
Some of the most successful social media campaigns use videos to hype up products and peak customers’ interest. Then, businesses hope that customers will share the videos with their friends until the videos go viral. That’s exactly what Blendtec did with its “Blend It” series on YouTube. George Write, the marketing director of Blendtec, created a series of videos where different objects were put in a blender to see what would happen.
[youtube]http://youtu.be/fLreo24WYeQ[/youtube]
The Graco Flickr account is then heavily publicized on their company blog. The goal is to get others to share the photos and create a community around Graco product reviews on Flickr. Graco offers incentives to customers that are willing to submit pictures.
# 5. T-Mobile Runs Beautiful Adverts on Their Facebook Page
One company that really embraces social media marketing is T-Mobile. They drive a lot of attention to their products with Facebook.
One of their most successful campaigns was their advert on Facebook called, “The Great Dress Debate.” Of course T-Mobile doesn’t only use social media to promote their products; they also use it as a hiring platform and as a research tool to get opinions from customers. Facebook has been used to promote everything from the T-Mobile Nokia Lumia 925 to their unlocked phones and SIM card plans.
# 6. Starbucks Collects Customer Opinions with Social Media
Starbucks has an impressive 35 million likes on Facebook and 2 million followers on Twitter. And, they accomplished this in only a few short years.
Starbucks mainly uses social media to engage with customers through questions and answers, but they also have several contests where people can vote on new Starbucks products. Starbucks fosters a sense of community and collaboration on Facebook and Twitter, which drives their high follower rates. They know how to do social media right.
These are just a few examples of companies that have successfully used social media to build customer trust and increase sales. 80 percent of the top 100 fortune companies use social media to engage with their customers and you should, too. What do you think the best social media marketing campaigns involve? Leave a comment.
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