Marketing August 9, 2013 Last updated September 18th, 2018 1,428 Reads share

Should Our Social Media Be Outsourced?

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Social media is an invaluable marketing tool that can help your business achieve greater visibility and expand your customer base. However, you need to invest a lot of time and effort in order to get the most out of social media marketing. If you find that it is too tiresome and time-consuming to promote your business on social media networks, you may want to consider outsourcing the task to another company or individual.

Pros of social media outsourcing

Saves time

According to a survey, approximately 43 percent of small businesses spend at least six hours on social media networks every week. If you want to gain an edge over your competitors, you need to spend more time than them on social media websites. This can be difficult if you have a busy schedule and lack the personnel to handle the task. Outsourcing your social media needs enables you to reap the rewards of social media marketing without losing focus on other aspects of your business.

Access to specialized expertise

Companies and professionals that specialize in social media marketing can help you implement the right strategies to promote your business successfully on social media websites. They know which social media platforms are most suitable for your company, how to grow your fan base, which types of content you should share and how often you should post your content. As such, outsourcing your social media activities can be an effective way to achieve social media success.

Gain a fresh perspective

Most social media experts constantly keep themselves updated with the latest social media trends and communicate with people who have different perspectives on social media marketing. As such, it is easier for them to come up with creative ways to promote your business. This can make your company stand out from your competitors.

Cons of social media outsourcing

Lack of niche knowledge

Social media experts may have extensive knowledge of social media, but they may not know your niche and products better than you and your employees. If you choose to outsource your social media activities, you may not be able to provide expert information for your followers.


Nobody can communicate more sincerely about your business than you and your employees. Such sincerity cannot be mimicked by even the best social media experts. Your followers expect you to be genuine and transparent, and they will be disappointed if they find out that they are interacting with someone who does not belong to your company.

Inefficient marketing integration

If you leave your social media marketing tasks in the hands of another company or individual, you may not be able to integrate all your marketing channels efficiently. Usually, if you have just posted new content on your website, you will want to share it on social media or via email as well. Keeping your social media efforts in-house is the best way to ensure that all your marketing channels are working in harmony.

The decision to outsource social media marketing or not really depends on the resources and goals of your company. It is worthwhile to spend some time weighing the pros and cons above before you make the decision.

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John McMalcolm

John McMalcolm

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