July 2, 2020 Last updated July 2nd, 2020 1,645 Reads share

How Different SEO Types are Useful in Website Ranking

Image Credit: DepositPhotos

Search Engine Optimisation is useful in working on website ranking on SERP by targeting some specific keywords. It cannot be completed by making some submissions or creating backlinks only. For getting desired results and websites ranked, everyone needs to follow a specific procedure. The SEO process is based on different phases or types for boosting visibility and bringing lots of traffic quickly. 

Types Of SEO

Following the professionally designed process by arranging all types perfectly, you can present an easy to understand website for both users and search engines. It is a big thing to achieve the SEO goals of boosting organic traffic, generating leads, and getting more conversions. Mainly there are three pillars or types of search engine optimisation. 

  • Technical SEO 
  • On-Page SEO
  • Off-Page SEO 

The process begins with the technical phase. After that, on-page and then off-page. The off-page period never comes to an end. In this article, you can get fully detailed information about these three phases. 

Technical SEO 

The most important thing is crawling and indexing of the website. The technical SEO phase will help you in making sure your website is successfully crawled and indexed by the search engine bots or not. In case this phase is not correctly completed, then you may not get the desired ranking related results. Upcoming facts will help you in getting introduced to some essential factors. 

1. Implementation Of SSL

Google love to present secure and trusted sources in front of users. For gaining such trust in the search engine, you have to implement an SSL certificate to the website. Implementation of the certificate will help you in securing the server and increase the chances of better ranking. 

2. Page Speed Optimisation 

The loading speed of the pages plays the most critical role. In case your web pages are taking too much time in loading, then according to search engine metrics, it is not user-friendly. This particular reason may create barriers in crawling and indexing. You should optimise the page and all available elements perfectly by which bots can easily crawl it and boost the ranking. 

3. XML Sitemap

By creating and submitting the XML sitemap, it becomes easier to get the website crawled quickly. With the help of online sources, you can easily generate a sitemap of a website. After that, you should submit it to the authorized sources of search engines such as – Google Search Console, Bing Webmaster Tools, and others. 

4. Robots.txt

Whenever a search engine bot tries to crawl your website, then, first of all, it inspects your robots.txt file. It works as a source of permission that allows or disallows the crawlers for accessing the website. In case your robots.txt file is rejected, then the crawler will not visit the website. During such a phase, you should make sure the web site’s robots.txt file allows the bots. 

5. URL Structure 

URL structure plays the most crucial role. URL is a kind of address of your websites or other web pages. You need to keep it SEO-friendly for driving the best possible results. For an SEO-friendly URL, you should try to keep it short and descriptive. The most important thing is don’t forget to add your main keyword to the page. 

6. Unlock Search Bots 

When your pages get crawled, then you need to take care of the indexing part. Here, search engine bots will come to your pages and analyse it properly. You need to make sure your website will allow them to access your pages freely. With a Robots.txt tester, this particular task can become easier. 

7. SEO Audits 

The experts also consider SEO audits of the complete website and try to figure out technical errors, if any. Mainly they are focusing on the functioning of redirections, broken links, or some other problem creating factors. You need to keep the redirections working properly otherwise it may mislead the bots. 

8. Duplicate Content Elimination 

Before allowing bots to crawl or index your website, you have to keep unique content on the site. You should inspect the complete content deeply. In case you find any duplicate or copied content on the website, then you should eliminate it quickly and put a genuine one there. If bots get copied content, then the search engine may penalize the website. 

9. Mobile Responsiveness 

To grab users’ attention and get a top-ranking position in search results, a website should be mobile responsive. If your website is lacking in such a manner, then it may create an issue in indexing procedures. 

On-Page SEO

In the second, On-Page SEO phase, the experts are proceeding with website optimisation. Here, SEO experts are focusing on the appearance of the website, interface, content, and some other factors. The main aim of professionals is keeping the website search engine and user friendly. To achieve such an objective, they need to check out every page. For better search engine ranking, you need to follow some on-page SEO methods

1. Addition Of Quality Content 

Firstly, everyone should check out the complete content of the website (visual and textual. Content is going to be an excellent source for interaction with visitors and provide information. It can be possible by sharing high-quality content only. In the case of textual content, try to keep it easy to read & understand and rich in information. In the case of visual media, try to maintain a proper balance between eye-catching elements and data. 

2. Page Title & Meta Description

While working on On-Page optimisation, you have to set page title and meta description. These two elements are going to represent the web page in search results. Don’t forget to add keywords in title and description. It will be a good step from a ranking point of view. 

3. Content Optimisation 

In SEO, keywords are an essential factor for getting ranked. You have to add some keywords to the web content as well. Along with it, you have to be focused on search engine guidelines while optimising the content and avoid the irrelevant placement and stuffing of keywords. 

4. Content Formatting 

Sharing information cannot be enough for impressing users, bots, and getting a higher ranking. For such a task, you have to add some headings, bullet points, number lists, and short paragraphs to the content. It will present your information in an effective manner that a visitor loves to read. 

5. Internal & External Links 

You should add some internal and external links in the content. Links of other pages of the website or blog posts are considered as internal links. Such placement helps the visitors to explore the website more and gather maximum information. Links to other websites are considered as external links. Here, you need to be careful and choose some websites with high DA & PA only. It is useful from a ranking point of view by increasing the website credibility. 

These are some key elements regarding on-page SEO. By optimising the website with these techniques, you will see improvements in the search engine ranking. 

Off-Page SEO 

Off-Page optimisation is a never-ending process. Firstly, the experts proceed to gain a  higher ranking or first position in the search results. After that, they need to use techniques for maintaining ranking. This particular phase is all about promotions and increasing the website’s credibility consistently. It is divided into two major parts. Here, you will get detailed information. 

1. Link Building 

Link building is a specific process where the SEO experts create some quality backlinks on other websites with high DA & PA. It helps in representing the website as trustworthy and gains improvements in the ranking by impressing search engines. While creating backlinks, you can find two kinds – nofollow and dofollow. For achieving the objectives, you have to get dofollow links only. The search engines do not recognize Nofollow links. The following are the best techniques for creating backlinks. 

I. Influencer Outreach 

In the internet world, we can see numerous influencers who are holding a big audience base and lots of visitors on the website. In case you have a website with useful, informative, and impressive content, then you should not hesitate to outreach them as fast as possible. Here, you can request them to get a backlink on their website by which your website’s credibility is increased, and you will get more traffic. 

II. Be A Guest Author 

Contribution as a guest author will help you in getting some quality backlinks with lots of benefits. For such a task, you can access guest posting sites. Here, you cannot proceed with a simple piece of content. You have to use a well-researched and unique content only. 

III. Directory Submission

There are different types of directory submission websites available. You can create a profile regarding your business by submitting all related details. It also helps in gaining some quality backlinks. 

IV. Article & Blog Submission 

You can find some article submission platforms that allow you to publish content on their website and get some backlinks. For such a thing, you have to write content as per their guidelines and topic relevancy. With low quality and keyword-stuffed contents, you cannot approach these sources. As the article submission sources, you can also find some blog submission platforms. 

V. Question & Answers 

For increasing interaction with the audience, you have to be a part or source of a conversation that provides an answer to their queries. Question & Answer websites can help you here. It is also beneficial in getting some backlinks and boost up the chances of higher ranking. 

VI. Visual Content Submissions 

All internet users are not interested in the same kind of stuff. Some people like to proceed with visual content submissions such as – video, images, infographics, and so on. You can target these types of platforms as well for increasing the reach. 

VII. Web 2.0 Submission 

Web 2.0 is an entirely different technique, where you have to create a subdomain with popular and high authority websites. On such a domain, you can share quality content by adding backlinks to your website. You have to update content and information here regularly. 

2. Brand Promotions

Search engines love to rank the well-known websites or brands. You should be focused on the brand promotions by which you can reach the maximum people and create an identity in the online marketplace. With it, you can gain the trust of the public and search engines as well. 

3. Social Media Networks 

For effective brand promotions and increasing reach, social media networks appear like the best source. It helps you in targeting a big audience base. On social media platforms, you can grab others’ attention by sharing effective and eye-catching content. It is useful in increasing website engagement, which is good for ranking. 

4. Forum Submissions 

You can find various search forums as per your business category. To create your own identity, you need to participate in these platforms and be a part of significant communities. It will provide exposure to your business and website to get popularity quickly. 


These are three main pillars of search engine optimisation and their techniques to achieve desired results. The crucial factor for impressing the search engines and getting ranked is relevancy & uniqueness. In case you are not sharing completely unique and informative content, then you cannot get the trust of search engines. It is the biggest reason that’s why you need to hire the best SEO company that has expertise in dealing with all these phases professionally.

DepositPhotos –


Rio Sharma

Rio Sharma

Read Full Bio