March 20, 2020 Last updated March 20th, 2020 1,618 Reads share

Why to Conduct Website SEO Audit

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Running an SEO audit can be boring and time-consuming, but it is necessary to ensure you get results. Search engine algorithms change frequently and your SEO strategy may lose effectiveness.

When you set up SEO for your website, you need to keep a watch on the changes made in search engines to be able to adapt. Regularly re-evaluating your SEO strategy is the only way to stay relevant while keeping your website in the top search results.

If staying ahead of algorithm changes isn’t enough motivation to conduct regular website SEO audits, then here are a few more reasons to convince you.

Technical Difficulties

An SEO audit not only allows you to fix your keywords to beat algorithms, it also allows you to identify technical issues. The audit can identify website speed, redirects and errors, site architecture and structure, and crawlability.

An SEO audit can tell you how long it takes your site to load and identifies what is slowing the load time. Slow load time might result in potential customers clicking away before the page load is complete.

301 and 302 redirects can slow down your load speed. While you may not be able to eliminate them entirely, it is important to keep them to a minimum.

In addition, a 404 error should be eliminated completely, as it prevents website visitors from accessing the information they seek. Your website should be easy to navigate and make use of descriptive URLs to ensure the user can identify the pages they wish to see.


Backlinks form the “web” part of a website. Sites across the internet are connected by backlinks, and your audit will reveal which sites are connected to yours. A lot of user trust will depend on sites that are backlinked to yours. If you are backlinked to unreliable or scam sources, your SEO will be flagged and search engines might rank you lower.

A website SEO audit can reveal which sites you are backlinked to, allowing you to determine whether they are reliable. While you may be backlinked with reliable and reputable sites, your business might not wish to associate with the source you are linked to.

The SEO audit allows you the opportunity to disassociate with sources you feel damage your brand and SEO strategy, meaning you will be able to backlink with sources aligned with your business image.

As a digital marketer or an SEO professional, you must use quality SEO tools to check backlinks status. The site audit tool by measures, tracks and audits your site’s performance on various key parameters. Its wide range of services makes it an ideal platform to track the site SEO and take necessary corrective actions at the right time.

Content Issues

When algorithms change, the necessary relevant keywords might change as well. Running an SEO audit can identify content that does not meet the algorithm’s requirements.

The audit will identify elements lacking in the meta titles and descriptions, headers, content, and internal linking. Once these issues are identified, you can address them appropriately.

The meta title should be at least 35 to 70 characters and contain one or more keywords. The description should be less than 160 characters, contain the same keyword as the title, and can include a call-to-action.

Your main header should also contain the most important keywords, and your content should be centered around keywords. The website SEO audit will help you identify issues with each aspect of the keyword process and help you address them as they arise.

Watch the Competition

When you are building your online presence, it is important to look at the competition. Watching the competition can feel discouraging, especially if they are more successful than you.

However, it is essential to know what they are doing that makes them more successful and try to mirror those techniques. Similarly, watching the competition can help you avoid costly mistakes.

When your competitors put together their SEO strategy, they may be trialing something new. Before you invest hard-earned money into a similar strategy, it is important to see if it succeeds.

Your SEO audit will not only draw your attention to these strategies, but it will also identify your competition for you through keywords. As a result, you might come across competition you didn’t know you had. Improving your SEO strategy is not only about being better than your past self, it is also about being the best in your field.

Content Strategy

Website content is the most essential part of a successful SEO strategy. If your keywords are not as effective as those of your competition, building up your content can help.

Keyword-centered content is the best way to build a strong SEO that can outrank the competition. Through your website SEO audit, you should be able to identify your weaknesses.

When comparing your strategy with your competition, keep these weaknesses in mind and pay attention to how your competition addresses these issues.

While you don’t want your site to look exactly the same as your competitor’s, mirroring their successes will increase your successes. However, you need to maintain uniqueness to rank higher in search engine results, since the algorithms will flag content that is too similar. So, mirror others’ successes without copying their content.


Taking the time to run a website SEO audit can be beneficial for restructuring your SEO strategy. Adjustments will depend on algorithm changes, trends, and the content people are interested in. While your SEO strategy might be bringing in results, you could be achieving much more if you adapt and adjust.

The website SEO audit will help you identify and correct points of weakness, ensuring you are on par with or better than your competition. It is important to use your content to improve your SEO ranking, as the content is valued higher than headlines and titles.

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Jeremy Raynolds

Jeremy Raynolds

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