March 8, 2019 Last updated March 3rd, 2019 506 Reads share

How to Effectively Use Voice Search for Your Business

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Only 5 or 7 years ago voice search appeared on smartphones. And at that time, it was nothing more than a fun feature. People used it for entertainment and didn’t consider it a useful tool. An average gadget user found it almost pointless. In 2018, this feature turned into a tool that changed SEO-optimization of websites, that remained constant for the last 15 years, forever. According to the forecasts, in the next 2-3 years, voice search will take a solid lead and completely replace text analogs.

 

A new trend is taking place – Voice Search SEO-optimization. Siri by Apple, Alexa by Amazon, Cortana by Microsoft and Google Assistant make search and processing of data on the Internet much more helpful and ways less complicated. But all this affects the very principle of work. The algorithms of search engines change the results entirely for voice search.

 

How search engines work in 2018

 

Google Hummingbird is an algorithm that was launched in early 2010. Its task is to recognize not only the full search phrase but each word individually. This allows the robot to define the semantic context and display the most relevant pages in the result page and provide the general deep development of voice search at the moment. In 2017, according to Facebook IQ statistics, the popularity of voice search had increased several times:

 

  • 27% in Canada;
  • 28% in Germany;
  • 46% in the USA;
  • 55% in India.

 

Google analyzed that 20% of search queries in the world are voice related, which means that 41% of the mature population or 2 of 5 adults use voice search at least once a day. The numbers are rapidly growing. And specialists expect these numbers to increase. By 2020 it’s predicted that 50% of all web searches will be voice queries.

 

Tips to Voice Search SEO-optimization

 

  1. How users communicate with their devices

 

According to a Search Engine Land study, the number of questioning search phrases for the last year increased by 60%. That confirms the popularity of voice search. If a user needs to buy headphones in a particular city, the text search most likely will be the phrase: ‘buy headphones {cityname}.’ Using a voice search, a person will probably say: ‘Where to buy headphones in {cityname}?’. The meaning of the request is the same, but the result page will differ, at least a little.

 

The same study from Search Engine Land showed that in 2017 the most popular search phrases begun with the words:

 

  • Who
  • What
  • When
  • Where
  • As
  • Why

 

As you can see the correct language is crucial for an effective voice search optimization. That’s why voice SEO needs to keep up with regular [typed] searches. A useful idea would be to adjust regular keywords people usually use to find your business to voice search parameters.

 

This means that next year when optimizing your website for search engines it is in your interest to consider the questioning forms of each keyword.

 

  1. How Voice Search Helps Local Businesses

 

Meditative Labs statistics show that over the past few years the number of requests related to the location of users has increased significantly. Mobile devices and voice search directly affect this index. Every user can find the right company at any time using their devices. About 50% of users search for restaurants, beauty salons, entertainment events every day with the help of voice search. According to Google, 20% of local requests lead to a sale.

 

When searching for a business or service, people usually use question-related phrases. After you decide to incorporate voice SEO for your company, you should consider establishing an FAQ strategy. FAG questions are, as a rule, related to receiving direct answers: Where can I…? What is…? etc. Such tactics will help you think like your potential client, and it will help you improve your business searches by voice.

 

  1. How the average optimal length of the key phrase will change

 

Logically, with the popularization of voice search, the average length will increase. At least, because the question forms and the words ‘what’, ‘how’, ‘why’, etc. being added now. But there is no evidence that the number of characters in the request is significantly increased. The average index remains almost at the same level. Therefore, experts recommend to experiment in website optimization and use both long and short phrases in different forms.

 

Search quires that are typed are more specific and build on particular keywords. Voice search is considered to be more relaxed and extensive, even though it uses keywords as well. If you still feel that creating long voice search phrases doesn’t sound like a good idea to you, there’s an excellent compromise available. You can build voluminous keywords – they will help to decrease the search phrases size but still correctly target a customer.

 

  1. What you should do about it

 

  • Firstly, do everything to ensure that your website appears in the block of quick answers on the result page. With this, you don’t only prepare the ground for future search modification but also can attract additional organic traffic.
  • Secondly, make a list of questions that determine the need boundaries in your product of the audience. Based on this information create useful and practical content that will adequately respond to the users’ requests.
  • Thirdly, add dialog interfaces on your selling platform: you will get the advantage by increasing the speed of interaction with the content of the website and minimizing the client’s journey. This will help you significantly improve the conversion rates.
  • Fourthly, to improve your voice search, you should have your typed queries match voice searches. That’s why the keywords should be more conversational. Try to predict which phrases people will use to find your business.  

 

Promotion of business on the Internet provides monitoring and rapid implementation of the most relevant ideas. Therefore, every modern seller should keep up with trends, if he wants his online sales to increase. Voice SEO optimization is one of the most promising marketing tools for the next 5 years. Virtual assistants are used daily by millions of people, use this advantage to help your business prosper.

 online marketing strategy concept

 

Vera Kors

Vera Kors

Vera Kors is professional blogger, motivational speaker, mentor and coach. In her spare time Vera writes motivational articles to inspire people and contributes to essayscambusters.com

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