June 8, 2020 Last updated June 8th, 2020 1,990 Reads share

How to Optimize Your Website to Increase Traffic

Image Credit: DepositPhotos

In this modern-day and age, people often turn to the internet when they are looking for certain information, product, or service. This is the reason why individuals and businesses build their own websites in order to reach their target market. However, no matter how great your website is, if no one is aware that it exists, then you wouldn’t be able to get your potential clients and customers to engage with you.

SEO Strategies

There are a number of ways on how you can promote your website locally or internationally and the key is in SEO or search engine optimization. If you are targeting consumers in your area, it will help to create a page for each of your products, service, and location. This will result in a clear sitemap for search engines which will help your page rank for a specific offering. If you want more people all around the globe to get to know that your website exists, then you can check this one out from davidcarralon.com and gain an insight on how you can apply your SEO strategy to multiple countries. Part of this is to perform an international keyword research, as well as competitor research to help you gauge the performance of your competitors. Keep in mind that in the international market, you also need to be open to language considerations.

Regardless of whether you are targeting a local or an international market, there is a need for you to optimize your market to drive traffic into it. Below are some tips on how you will be able to do so.

Know Your Users

The first thing that you can do in order to optimize your site to drive more traffic is by knowing what your users want. If you do, then you will be able to come up with content that will capture their attention. Do market research or use social media platforms to have a good idea of where your potential clients tend to spend their time on or what topics trigger their curiosity.

Enhance the User Experience

Another way to draw more traffic into your website is by enhancing the user experience. This means that in a matter of seconds, your site should already load perfectly because users are often impatient. They tend to leave the page immediately after a couple of seconds of waiting for a page to load and this can increase your bounce rate significantly, affecting your SEO metrics.

The layout of your site, the theme and the background colors that you use, as well as the font that you choose all affect the overall user experience as well. For this, you can use certain user-testing tools to have a good idea on how people are navigating through your website. With a reliable basis, you will be able to improve accordingly.

Additionally, you also need to ensure that your site works perfectly on all mobile devices regardless of the browser or the operating system used. This entails the need for you to design your site to conform to the smaller screens of these devices, such as automatically re-aligning your content. This will make it easier for your users to read and scroll through your page.

Focus on Your Content

Last but definitely not the least, you need to concentrate on the contents of your site in order to capture the attention of more users and keep them coming back for more. Structure your posts with short paragraphs composed of sentences with varying lengths because this will make it easier for the reader to understand what you are trying to say. Use sub-headers and bullet points as necessary, and strategically use white spaces and images too.

While the length of your posts can vary, there are statistics that show that first-page search results have an average of 2000 words. But length isn’t everything. You need to make sure of good writing with a compelling delivery. In this case, you can revamp your old posts or your lowest performing content and improve it. For sure, you wouldn’t have written it in the first place if it wasn’t valuable. Analyze the keywords you have used and update old data or citations, as well as the images you used together with the broken links. After which, add new information and use the keywords that you want to rank higher for and relaunch your post, but make sure that you edit the publish date of the post to the current time.

You can also try to utilize infographics to discuss complex concepts as a great percentage of individuals are visual learners. For this, there are free websites that you can use to create your pictures and texts. Just make sure that aside from the good design, you have the quality facts to back it up. Aside from infographics, you can also integrate your own YouTube videos on your site to pique the interest of more users. Use your keywords at the beginning of the video title to generate more clicks. You can also create short blog posts that will describe your videos in detail, or use custom thumbnails to attract more viewers. You can also optimize your website for voice search by writing content around long-tail keywords, which are phrases composed of more than three words.

There are a number of ways on how you can optimize your website to increase the number of your page visitors. One of this is by getting to know your users because if you do, then there is a greater chance that you will be able to offer what they are looking for. Also focus on the user experience of your site, ensuring that not only is it intuitive and easy to navigate, but it is well formatted even on mobile devices too. Additionally, make sure that the content of your site is always updated with relevant content. New and old visitors of your site will most likely be coming back to your site for more if they found your content meaningful.

traffic increase concept -DepositPhotos

Sehraz Gujjar

Sehraz Gujjar

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