In the age of internet technological changes, newer algorithms are being generated and implemented; tactics that may have helped your business with SEO as recently as 2018 have become obsolete. The purpose of SEO marketing is to boost your business and engagement by bringing it to Google’s first page. In recent years, the dependence on physical directories for products and services has shifted almost entirely to the virtual arena, and businesses falling behind in this area are likely to suffer. With Google constantly updating their algorithms to check for the quality of content, backlinking, effective use of keywords, and very importantly, distance. Depending on these factors primarily, Google’s algorithms target and filter out businesses. Now more than ever, the vetting process to determine quality content is crucial, and there are things that businesses and marketers need to be mindful of. An estimated 93% of all internet experiences begin with a search engine. Google is at the top in the market for all search engines, holding about 76% share; about 81% of consumers run a web-search before taking the plunge for a major purchase. With statistics like that, it’s no surprise that user-experience will take precedence over business strategies that were previously effective. SEO is now more complex than ever, going beyond the typical overuse of keywords and hackneyed marketing techniques. Google’s Panda and Penguin algorithms have made it next to impossible to do well without putting in the right effort. The following are some of the best tips digital and tech experts have recommended for staying up-to-date with website SEO strategies. The following are some of the best tips digital and tech experts have recommended for staying up-to-date with SEO strategies: 1. Develop high-quality content If the website’s content falls flat or is neglected, irrelevant or outdated, it’s unlikely that people will engage with it at all. Visitors and potential customers need to be reeled in with engaging content, whether that’s blogs, images, infographics or articles. Content quality can make or break a business and Google Panda filters out low-quality content. Poor grammar, off-putting images, and meaningless writing will drive users away and Google Panda knows this. 2. Credibility Using appropriate backlinks and outbound links is an excellent strategy to show credibility, reliability, and trustworthiness. Why would users consider taking your word and dealing with your business if they’re redirected to dubious websites? Authoritative and credible sources should back up all your claims. Include links to your own website and business too, otherwise, it will be difficult to actually convert visitors to clients. Google Penguin is specialized in checking for keyword stuffing and fishy, manipulative links and content. So companies can no longer get away with rehashing keyword after keyword in order to bump themselves up. 3. Local Optimization SEO is becoming more and more focused on the relevance of services and Google’s Pigeon algorithm ranks businesses and websites based on their proximity to the user. The closer a business is to a user, the higher the ranking. Simple. But that does not make other factors such as the quality and credibility irrelevant, especially if you’re in a large area competing with several other similar businesses. 4. Readability The more readable content on a website is, the more organic traffic it draws in. A lot of specialized businesses lose out on potential clients by making their content far too technical and difficult to grasp. If users in search of information click on your site and are overloaded with information, they are unlikely to follow through with it, let alone take action. Break your content into sub-headings, topics and digestible snippets of information, coupled with images and keep your language plain and simple. 5. Clever CTAs Be specific but subtle with your CTAs. Customers don’t want to be told what to do, especially in generic terms like ‘submit,’ ‘click here,’ ‘sign-up now,’ but they do want the hook. Invite them, involve them and make them feel noticed. The user should not feel like their time has been wasted without something that will link them to the service they’re seeking. The most important thing with SEO is consistency and staying up-to-date to get maximum benefits and engagement for a business.