Business, nowadays, need to create an online platform where customers can easily see their offerings and place an order online. In order to create an online platform, you can use social media. You could also introduce a website of your own. This would help you carry out your marketing activities with complete freedom. It is important to realize the fact that creating a website is an easy task, the difficulty lies in the promotion of that website. Once you are done creating a website for your business, you have to market it and improve its ranking on search engine platforms so that customers can easily locate your brand when they search for relevant products on the internet. The competition in the online market is intense. Therefore, search engine optimization is necessary for your website so that you can rank better than your competitors can. Digital marketing has become a dominant factor in marketing strategies as it helps generate traffic to your web page. In this particular article, you will find 13 astounding tips to improve the ranking of your website on search engines. This will help you boost your business and establish it as a premium brand in the industry. Tip No. 13: Keyword Search Simulation All the digital marketing strategies begin with research on the right kind of keywords that are to be used in the content of your website. You have to find the keywords that are ranked on the basis of your location and are relevant to your brand. Google is a search engine that is designed to show you relevant search results so that you can easily find the keywords that you are looking for. However, in the year 2015, Google removed the location filter because users were unable to find the best results for their search. Here are some alternatives that you can use to replace the location filter: You can include the ‘near’ parameter to define your location. Attach base64 with each and every search query so that you can get the location of your search results. When you are done find the right keywords for your brand, start incorporating them in your content so that you can optimize your website and rank better on search engine platforms. Tip No. 12: Design Homepage Title The titles that you create for your homepage will be shown in the search results as links to your website. Designing an attractive homepage title will help you attract more traffic to your page and your sales revenue will increase subsequently. Try to reveal as much information as you can in the homepage titles so that you can spread the knowledge of your brand and its products and services. Include specific details in the title so that you can convey the actual idea behind your business. Tip No. 11: Ensure Information Consistency The name of the company, its address and contact details should be consistent so that your customers do not get confused. Moreover, having consistency in providing such details will improve your ranking on search engine platforms. In case these details are not consistent, you should rectify the errors and make corrections where necessary. Tip No. 10: Encourage Customer Reviews Customer reviews, testimonials, and user ratings are all factors that help determine the performance of a website. These proofs act as virtual suggestions to people so that they can decide whether or not to buy products from a specific brand. You should encourage customers to write reviews on your website because positive reviews attract more customers and negative reviews help you improve your website. Tip No. 9: Optimize Google Business Page Google Business is one of the most important factors that help determine your rank. Optimize your Google Business page according to the following tips: Claim or add your listings Update your business details on a regular basis Give links to your site Upload good quality images of your business Verify your company account Tip No. 8: Publish Posts Regularly In the year 2007, Google came up with a new concept of Google Posts. These posts are displayed with the search results of your Google Business listing. You can also republish the customer reviews for your own convenience as it is easy and simple. Tip No. 7: Insert Images on Google Business Adding relevant images to your Google My Business page can significantly improve the engagement of your customers on your local business page because images are easy to understand and consume. Customers can easily swipe across the pictures that you have uploaded on your web page. Tip No. 6: Add Relevant Snippets When you add snippets to your website, make sure that they are relevant and serve the purpose that you wish to achieve. In case, your business is seasonal, you should consider changing the snippets on a regular basis. Tip No. 5: Enhance Social Profiles In order to enhance your social accounts like Twitter and Facebook, you need to increase the visibility of your business on social media platforms so that customers can see your ads and visit your website. Make sure that the information posted on your accounts is authentic and consistent. Tip No. 4: Conduct Competitor Research You need to conduct thorough research on your competitors in order to keep yourself informed about their progress in the market. In addition to this, you will have an idea about the strategies they are using to market their brand. You can use similar or better strategies and approaches to get the desired results. Tip No. 3: Smartphone-Friendly Interface The website that you develop for your business should be mobile-friendly and it should be easy for the users to navigate around your website so that they can easily see the products and make purchases. You can also develop a smartphone application for your clients in order to deliver unique customer experience. Tip No. 2: Learn Industry Insights Regardless of your role in the organization, you should always stay aware of what is happening in the industry. This will help you produce better products for your customers because you will have all the relevant information pertaining to the latest trends and customer interests. Tip No. 1: Examine Your Outcomes There are various tools available on the internet that allow you to measure your outcomes so that you know whether your strategies have succeeded in the market or not. Google Analytics is a very useful tool that is used for investigating traffic on your web page. Conclusion Search engine optimization takes time and effort but the results are worth the wait. It is worth mentioning the fact that you need a stable internet connection so remember to compare and contrast all providers before locking down on one, in order to execute your online marketing strategies. Analyze all your strategies and provide the best service to your customers because marketing is all about delivering actual value to the clients.