The right
To rank high, you need to follow SEO practices and for that, you need to hire good
Now let us see some of the tricks that can boost your search engine rankings. Talking of search engines, Google accounts for 81 percent of the total desktop search traffic across the globe. It means that the
The Website Should Load Fast
In Google’s
Optimize Images
Images often are the biggest culprit hampering the faster loading of the pages. Thus, optimizing them will help in increasing the site speed.
Enable Browser Caching
If you enable browser caching, the site pages get stored in temporary storage or cache. Thus, it makes it faster to load pages for repeat visitors.
Audit the Page Elements
There might be some unnecessary elements that are increasing the loading time. Audit your pages to find and remove such elements.
Remove Unnecessary Plugins
Plugins are important, but over time, many unnecessary plugins get accumulated. You should review the plugins and deactivate and delete all those that are extra or unnecessary. Taking these small steps will help in achieving faster loading of websites or webpages and hence better ranking.
Make Your Site Secure
Google prefers to recommend sites that are safe for its users. In fact, if a site is not secure, it also warms the users who want to navigate to that site. It can deter may potential leads to drop the idea and move to other secure sites. So, make your website secure with HTTPS. It is considered to be a safer bet of HTTP web protocol, which works with Secure Sockets Layer (SSL) to communicate safely. As HTTPS encrypts data, there is no concern about it getting corrupted or altered during transmission.
Have a Responsive Website
The mobile responsive sites get prioritized in Google’s search algorithms. This is because in the current scenario nearly three-fifths of the total web traffic comes from smartphones and other mobile devices. The desktops are no more the main appliances for web browsing.
Make Use of Engagement Metrics
Google means business and today it is ruling the search engine market with nearly 80% share. To maintain its dominance, it gives a lot of stress to user experience. It calculates the user engagement on a particular website and if it finds that the user spends more time on some particular site, then it takes it as a positive sign. More time spent on a website is taken to be directly proportional to the amount of user engagement by the search engine. Thus, make the users spend more time on your website by posting engaging content. This content can be both textual and visual in nature.
A good SEO company in India knows how to strike the right balance between the two. They will also post the content keeping all
Keep Google’s Featured Snippets in Mind
This is one of the newer
These are a few of the effective