January 12, 2021 Last updated January 12th, 2021 63 Reads share

Important Things to Consider When You Choose a Local SEO Agency

Image Credit: DepositPhotos

There are countless situations in which local SEO is overlooked, but whenever you hire an experienced search engine optimization firm, you will be told that this is something to take into account. This applies whenever you have any relationship with local customers.

The problem is that local SEO is a rather new specialization in the industry, even if it is very important. Everyone says that they are very good at it, but the truth is that the number of people that actually know what they are doing is limited.

It is a common practice nowadays for SEO agencies to offer local SEO optimization, but if you want the best results, you need to work with those specialists that really know what they are doing.

After working with a very experienced local SEO company in Canberra, Australia, which serviced countless local businesses in Australia and New Zealand, I can tell you there are 4 essential things you have to consider as you choose a local SEO agency. I am quite sure you already considered reputation and price, so let’s discuss other things.

Niche Experience

This is one of the most overlooked factors to consider when choosing an SEO agency, especially one to do local optimization work. You should always look for an agency that fully understands your niche. This is because of various reasons, but the one that is underestimated is that the people at the SEO company would be able to create so much better content to promote your business because of niche experience.

For example, when you run a health supplements niche website, it is vital that all the articles written to promote the business include high quality, accurate information. The local SEO company has to produce the best possible content, especially when it comes to getting links from high authority websites. If the agency you consider does not work with specialized writers, many problems can appear.

The Value Provided for the Money

In my experience, most site owners think about how much they are going to pay. This is a very shallow way to analyze a deal, and it does not really give you any hiring information.

There are countless agencies out there that cost a lot and do not offer great value for starters. They will rank many keywords that do not generate a lot of traffic or simply overcharge for the services offered. Then, we have companies that are way too cheap. These are particularly damaging since they often use black hat techniques for quick rankings and/or stall and do not do any real work.

The best approach is first to decide how much money you can safely invest in search engine optimization. Then, you have to think about what your desired results are. You need to find the SEO agencies that fit the budget and carefully analyze all the services offered. This will help you to make a properly researched deal.

An extra related tip: Try to learn all that you can about search engine optimization. You cannot learn much, but you can at least learn the basics. This will help you to make a properly informed decision at the end of the day.

What Is the Contact Policy of the Local SEO Agency?

This is another thing that is rarely considered when making this important choice.

Keep in mind that you set up a working relationship with the local SEO agency you hire. The key to a good relationship is always communication. You will need to communicate with someone from the agency, and this is where problems can appear. When you work with a large agency, there is a very good possibility that there won’t be much direct interaction.

It is almost always a better idea to work with a smaller SEO company that is geographically closer to you. This allows in-person communication, which is definitely better than email or even phone.

The Other Services Offered

It is so much better to work with a single company that can handle absolutely all your marketing than to work with many. Logistically speaking, when you have to deal with many companies, you are in a world of trouble. There will be different policies that will be in place, and there will be competing agendas you should not actually have to deal with.

At the same time, the biggest advantage is that you would be working with just one company.

Think about what you will want to use to promote your business. Then, see if the SEO agency offers these services. Nowadays, modern companies actually use a complex content marketing approach that can include countless strategies.

Final Thoughts

An important tip that I can give you as an SEO professional is to take your time when you choose a local SEO agency. You need to learn all that you can about SEO in general and the different ones you could hire.

Generally speaking, always trust your gut instinct. If you do not feel comfortable working with someone, there is a pretty good possibility you are right, and you should look for another agency.

DepositPhotos – local SEO

Adrian Cruce

Adrian Cruce

Marketer by day, gamer by night, human always. I work as an SEO manager and copywriter for Digital Muscle and blog about SEO and marketing at Adrian Cruce

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