July 25, 2020 Last updated February 16th, 2021 1,581 Reads share

SEO Link Building: What You Need to Know

Image Credit: DepositPhotos

Link building is basically about getting links that serve as a ranking factor for SEO. Google uses these links for determining the relevance and authority of a site. Link building is one of the SEO strategies that help increase traffic to a website. Entrepreneurs must consider the importance of building links. Link building can do wonders in helping Google algorithms to determine which website should rank for a specific keyword. If you are new to SEO link building, here’s what you need to know about it. 

What Is the Importance of Link Building for SEO?

Being ranked in Google is a crucial thing for entrepreneurs, especially when your business is in Sacramento. This city is home to iconic tech companies such as Apple, Hewlett-Packard, and Intel. If you want your business to rise above the stiff competition in Sacramento you need to learn more about link building. For instance, if you are a roofing company, it will take a lot more referring domains to rank for commonly searched terms such as “Roof Repair Sacramento” or “Roofing Contractors Sacramento” than if you lived in a smaller less competitive city. The experts offering suggest that entrepreneurs should realize the importance of link building in SEO. Google bots will be able to find your web content through these links. This would mean that your content will never be found if it doesn’t have a link in it. You will also have higher chances of being ranked if you have high-quality links in your website content.

How Can You Consider a Link as “High-Quality”?

A link can be considered high quality if it is from an authoritative site. These are the websites that have been trusted well by thousands or millions of online audiences. Authoritative websites regularly publish well-researched content. These websites also have verifiable content that makes it capable of attracting inbound links from other sites that are considered high-quality as well. Link authority is also referred to by others as link juice. The so-called “link juice” is the value that flows through each of these links. An authoritative site has plenty of link juices that are being used in linked pages. In turn, these linked pages will also gain a good ranking. 

What Are the Three Types of Links for SEO?

The three types of links for SEO are internal links, inbound links, and outbound links. The internal link refers to the links on your website that also shows your website content. Inbound links, which are also referred to as backlinks, are those links that come from other websites and were linked to your website. Outbound links are from your website that connects to other websites. Links are also classified as dofollow and nofollow. Dofollow links pass link authority to the target sites. These are the kind of links that also pass SEO rank to the target websites. A nofollow link is one that has been marked with an HTML code. This code indicates that the owner of the website does not prefer to pass authority and SEO rank to the targeted website. 

There is no secret or magic formula for SEO. It requires a lot of hard work for a website to rank in search engines. It would also take much time for a website to build its reputation amidst millions of other websites online. Knowing about link building is a good start to making your website successful. 

SEO blocks -DepositPhotos

Aqib Ali

Aqib Ali

Read Full Bio