Marketing April 4, 2019 Last updated March 27th, 2019 2,950 Reads share

6 SEO Techniques to Leverage Your Website’s Ranking in 2019

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Are you still struggling on improving your website’s ranking on Google? If yes, you aren’t alone on this. Do to numerous algorithm updates every year, SEO experts are forced to alter their techniques to maintain or enhance their ranks. However, there are certain strategies that will never grow old. In fact, by simply following these Search Engine Optimization tactics you’ll be able to improve your website’s ranking, as well as maintain it even when new updates are announced.

Take a look at the best SEO techniques every B2C and B2B marketing expert should know to generate quality leads and immense organic traffic.

1.     Hunt Down Does Quality Backlinks

Are you familiar with Moz’s new update that has shaken up the domain authority (DA) of several websites? Well, though your DA has nothing to do with Google, it still reflects the quality of your website.  At the end of the day, sites with higher DA do have chances of ranking high as they have quality backlinks, great content and even an excellent platform. In fact, Moz’s DA has the highest correlations with SERPs.

Having that said, you can’t expect your DA to increase with age of the site. You have to get high-quality backlinks from websites that actually do have a high DA as well, (at least more than your site’s). On the other hand, one more factor that you should avoid is requesting a backlink from a site with a high spam score (SS). We advise that you ignore all sites that possess a high SS if you have any plan on securing a high DA.

The good thing here is that both backlinks and spam are ranking factors that Google gives importance to. Therefore, your efforts to secure a high DA and a low SS will eventually impact your ranking on all the top search engine like Google, Bing, and Baidu.

2.     The Faster, the Better!

Your site’s speed is a crucial element in determining your website’s rank and traffic. No one will be happy to wait for a page to load. In fact, according to research by Google, 53% of the mobile users will leave a site if it takes longer than 3 seconds to load. The same goes for desktop users!

If you really want to experience your rank improve, then you have to work on improving your load time. To start, test your site’s speed from various online tools. After that, begin optimizing all your webpages. Convert all images into JPG form so that they take up less space and load faster. Other than that, use cache and improve your cascading stylesheets (CSS) and JavaScripts. To enhance mobile experience, you can also integrate an AMP plugin on your site.

AMP (Accelerated mobile pages) technology reduces the load time on mobile devices. In addition, Google favors all websites that are mobile optimized. The search engine even introduced the mobile-first index algorithm to encourage people to work on the compatibility of their sites.

3.     Reduce Your Bounce Rate

Bounce rate is the ratio of users who enter your site and leave without actually viewing any other page. Google keeps track of your bounce rate, and you can also see it with the help of Google Analytics.

Your website’s bounce rate reflects how engaging your site and content are. If you can produce quality content, use catchy call-to-actions and attract readers to open more pages of your site, then you’ll have a lower bounce rate. Even if a potential prospect doesn’t record a conversion, the least you could do is make sure that your bounce rate doesn’t drop.

4.     Establish a Good Site Structure

Your website plays a significant role in your ranking and traffic. For example, if your homepage is filled with countless images and links, and the structure is also weak, web crawlers will simply face difficulties in analyzing the content. In addition, your homepage is what impresses your users most of the time. If it isn’t up to the mark, I’m afraid visitors will merely bounce off.

To start, limit the use of internal and external links on your webpages. Other than that, make sure that all the images and content are aligned in a proper manner. If it isn’t, maybe you should call up your web designer and request them to improve the structure. In addition, you should also manage your site in a tree-like manner. That means, categorize all your content into main branches. That way, your site’s navigation will become easier for visitors. It’s always preferable to add a search option on your website so that viewers can easily find what they are looking for. A better user interface (UI) and user experience (UX) will enhance your traffic and help you get ranked higher.

5.     Voice Search Optimization

Since voice-activated solutions like Alexa, Cortana, SIRI and Google Assistance have hit the market; more people have begun using voice search as a regular method of surfing the internet. Well, this trend is expected to grow significantly in the near future. Therefore, it has become essential for you to optimize your website for voice searches. If you are wondering how here are a few things to focus on for voice search optimization.

·         Answer Questions

People mostly ask questions while using voice search. You have to make sure that the answer lays within your content for it to appear as a top result. You can also target the question within your content, Meta title and Meta description to increase your chances of getting ranked.

·         Utilize Long-tail and Conversational Keywords

While typing keywords, people are usually formal and to the point. You won’t see people typing in long questions as it requires more effort and time. However, when it comes to voice search, queries will increase in terms of words. Therefore, your content should be readable and filled with such long-tail and conversational keywords.

·         Your Website Should be Mobile-Friendly

Almost all voice searches are done through a handset. Therefore, you have to make sure that your website is mobile friendly. In addition, mobile-friendly sites are always more favorable to getting ranked higher. – This move will hit two targets in one blow!

6.     Avoid Black Hat Techniques

It’s always advisable to play by the rules! Yes, you may experience your webpages getting ranked pretty fast with black hat SEO techniques, which involve spam, but it won’t last for long. Google is strictly against all those sites that are included in spam. If you get flagged by Google as a spammer, your site will be penalized. All your web pages will be de-indexed, and you experience a sharp drop in your traffic. In addition, this will also affect your domain, and all emails that you send will end up in the spam folder.

Apart from that, there are various black hat SEO techniques that you should avoid. Recklessly sending emails to lists you’ve bought from suppliers, and using fake ID’s to get backlinks through comments and content of irrelevant sites, are a couple of strategies you should refrain from.

Well, if you are wondering what you should do instead then our advice is to focus on content. “Content is king”, as many digital marketing experts state! Therefore, produce quality content that is filled with useful and creative information. Publish content on your site and share it through social platforms to make it viral. Other than that, you can also publish guest posts to enhance your reach and share your expertise to the world for greater recognition. Content can become the game-changing move for you!

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Beatrice McGraw

Beatrice McGraw

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