October 18, 2018 Last updated October 20th, 2018 2,257 Reads share

Why and How You Should Target Different Keywords at Different Stages of SEO?

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In today’s modern world of technology, the importance of Search Engine Optimization is undeniable. Business enterprises all over the globe are striving to obtain a favorable outcome on relevant search engines, so as to propel brand awareness and online visibility of their product or service among the target audience. However, it is important to understand the fact that the entire process of SEO is not uniform. At different stages of Search Engine Optimization, a varied set of keywords must be targeted in order to achieve the desired results that you are looking for. To comprehend this better we must begin with an all-inclusive strategy. Let us take a look at that:

Analyzing Search Volume of Different Keywords

The primary objective of a new business enterprise or an entrepreneur should be to attain ranking on search engines. If you are new to the business it is imperative that online users would not recognize you at the beginning, as the competition is already very high. Then what can you do to rank? Let us cite an example to demonstrate this paradox better. Say, for example, you are an online retailer of leather products specializing in leather bags, shoes, belts, etc. However, there are thousands of other well-established online leather retailers already on the web selling similar products that you specialize in selling. In such a scenario, your initial goal should be to map your website on the web. To attain that, you must ensure that your website ranks for certain relevant keywords that are in compliance with your business. These keywords can be low search volume keywords, ones that are not often queried about by users. Moz Keyword Explorer is an effective online tool that allows you to check the how often certain keywords are queried about by users. Additionally, it also gives you an insight into the keyword search volume, its difficulty and it also provides keyword suggestions too. Analyzing this information and subsequently targeting low search variations of relevant keywords, will enable you to attain the initial ignition that your website requires.

Striking a Perfect Balance between Volume and Competition

It is safe to say that during the initial stages it is always better to target low search volume keywords. However, as a digital marketer, you must understand that the term “Search Volume” is not as simple as it sounds. The dynamics of this term has varied implications that you must pay close attention to in order to get a favorable outcome on search engines. Volume and competition are the two main metrics that you must take into consideration. Additionally, having sound knowledge on the varied kinds of terms to target is a prerequisite for new websites.

When we take into account Search Engine Optimization there are numerous factors that play an essential role in determining your ranking. These include the kind of business you are venturing into, demographics, location and the quality of the content on your website. You must ensure that your website caters to and is in compliance with all these factors. Once your website has effectively garnered organic searches you can venture into competing for high search volume keywords. And here lies the biggest challenge for you! How do you rank for high search volume keywords especially when the competition is searing high? Well, we have an answer for that: High-Quality Content.

Quality Content and Its Significance

It is absolutely necessary that your website has SEO-optimized content. This is a prerequisite especially since it helps you to attain maximum visibility. Your ultimate focus should be to churn out high-quality content with unique topics so that readers link to it, improving the domain authority of your site. The quality of your content and its relevance are two metrics that search engines generally take into consideration while evaluating your website. So, it is imperative that your website contains content that is not only exceptional in quality but also, relevant to its users. Ensuring that your content is not repetitive or a replica of some blog or article of a foreign is also another vital factor to be taken into consideration. Once you begin to do that on a regular basis, search engines will eventually promote the visibility of your website and you can finally outrank your competitors.

Effective Competitor Analysis

Once you have achieved good rankings for low search volume queries and you are now competing for keywords with greater competition, it is important to analyze your competitor websites closely in order to outrank them. Let us take an example. You and your competitor X are both online retailers of leather products. Both you and X sell similar products, both have good quality content and a nice user interface. But X outranks you regularly for the target search queries that you hope to rank for. So, what does X do differently than you? Is X investing more on Social Media shares and getting traffic through referrals? Essentially, social referrals are the traffic that is coming to a website through social media sites such as Facebook, Instagram, and Twitter. If the answer to this question is yes, then you must spend time reevaluating your social media presence.

Another effective online tool that helps you better analyze your competitors is Ahrefs. Here you can check the performance of your competitors in terms of their backlink profile, organic traffic, organic keywords and a host of other SEO metrics. We cannot stress enough on how such qualitative and quantitative analysis would prove to be beneficial for your website. You will have a fair idea on which keywords your competitor X is looking to rank and what link building strategy is it incorporating to achieve the desired goal. You can always align your keyword goals in accordance with your competitor so as to be on par with them. Thinking out of the box and running the extra mile will then help you outshine X. This process is simpler now because you know exactly what your competitor is doing, so now you have a better perception of things.

SEO is not a rocket science. It involves careful delineation, effective analysis, and an innovative yet practical approach. In this post, we have tried to deconstruct the phenomenon of keyword targeting at different stages of your Search Engine Optimization journey.

Marketing specialist looking for keywords – stock image

Olivia Taylor

Olivia Taylor

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