Marketing August 1, 2019 Last updated July 31st, 2019 246 Reads share

5 Ways to Turbo-Boost Your Local Business

Turbo Boost Your Local BusinessImage Credit: Deposit Photos

Local SEO is important for small businesses that operate on a regional level. It helps them prioritize appearing on the search engine results in a specific location, attract and convert local prospects who have a higher chance to become your loyal customers. According to this research, 35% of all search traffic has local intent. So, if you have a physical location, you need to focus on distance and proximity.

Optimizing your local SEO can drive more leads, traffic, and conversions. Having your focused strategy will give you the edge over national brands, who have a large budget to spend, and rely more on brand awareness among your local customers. Moreover, Google wants to provide users with search results that are related to their particular location.

Without optimizing your local SEO, you can lose out a huge amount of traffic. Once you attract more customers in your location to your website, you will significantly increase your sales revenue. I hope the following five ways can make your local business more successful.

1. Optimize your Google My Business Listing

Google My Business is important for all businesses to get higher rankings in local search results and show up on Google Maps. What is more important is to align the GMB listing category with your service or products. This means that Google selects the business or the brand when users search for a particular keyword that is related to your services. Make sure to pick up the right category if you want to show up in the right search category.

You know that it is essential not only to appear in the search results on all devices but also make Google authenticate your business as legitimate. That will give you a chance to surface in the valuable sidebar space on Google. Check out Lorenz & Lorenz, L.L.P. as a good example of optimizing their GMB listing. 

Here are the following recommendations to optimize Google My Business:

  • Claim your listing.
  • Select the relevant category for your business.
  • Give accurate and detailed business description, including links.
  • Include location keywords into your GMB business title.
  • Respond to your customer reviews.
  • Add quality Google posts within your account.
  • Provide up-to-date information (business hours, images, phone number, website link, videos, etc.)

2. Optimize your website for Mobile

With the highest percentage of mobile search volume, it is obvious for local businesses to create a mobile-friendly and responsive website. According to this research, 75% of all mobile searches that have local intent result in offline store visits within 24 hours. This means that you have to optimize your website for mobile if you want to be a major figure in local SEO.

Mobile websites should load quickly (within 3 seconds) and be accessible at any time. Try to use larger fonts to help users make easy reading and scannable. Make sure to create the best user interface for great user experience. Include mobile-friendly images and content that covering the information you need. Create click-to-call buttons or links to let mobile users click on your phone number and automatically call your business.

3. Optimize for Voice Search

By 2020, 50% of all online searches will be voice searches. For local search, many more searches will be using natural language on mobile devices. For example, “Where can I drink coffee near me?” or “Where to cut hair near me?” – these sentences are grammatically correct and contextually relevant. Google can understand the context of the query and show up in the most relevant search results.

Therefore, it is crucial to optimize your website for voice search. You should figure out how people ask questions when they speak into smartphones compared with regular searches. Here are some tips to optimize for voice search:

  • Use SE Ranking keyword suggestion tool to find a list of long-tail queries, and create content based on these queries.
  • Optimize your site for mobile.
  • Create AMP pages.
  • Make your website load fast.
  • Include keywords with local intent like “near me” searches.
  • Implement structured data markup.
  • Provide accurate NAP for Google My Business.
  • Create and submit your sitemap to Google.

4. Get positive reviews for your business

Getting positive reviews from satisfied customers will help you not only optimize your GMB listing, but also improve your local brand awareness and encourage more local customers to purchase from you. Based on BrighLocal’s survey, 85% of customers trust online reviews as much as personal recommendations.

Positive reviews are also a significant factor in local business ranking. To persuade your customers to write glowing reviews, you can use the following suggestions:

  • Give incentives for your customers to write reviews. You can give gift cards, discounts, free delivery or reward points to encourage good feedback. 
  • Ask for a review in person or by phone after the end of the service or a sale.
  • Respond to all reviews (bad and good) positively and professionally. In the case of negative reviews, take immediate measures to solve the problem.
  • Create a special page on your website where customers can get detailed instructions to leave reviews on your website. Yeargan & KERT LLC did a great testimonial page you need to check out.
  • Send automatic emails asking customers to write reviews a few days after the shipment of the product or the end of the service.

5. Create Dedicated Location Pages

Local SEO works best for businesses that have location-specific pages to let their customers directly contact you. Designing local landing pages should be a must for companies that have more than one location in a particular area because Google is looking toward user intent, but not just keywords users search for.

Creating location pages, make sure to include the following things:

  • Business hours
  • Business name
  • Physical address
  • Phone number
  • Business description
  • Google Maps attached to each location page
  • Reviews
  • Images
  • Parking availability

For one location, it is enough to design an “About Us” page where you can mention any relevant information about your location. If you run different locations, you need to create unique content for each location page. 

Conclusion

Local SEO can be challenging and slightly different than your overall SEO strategy. But without optimizing your site for Local SEO, you can’t stay on top of local search results. By implementing these five tips, you will be able to gain a competitive edge in your business, increase your local search rankings, and improve your ROI.

Google My Business – Deposit Photos

Irina Weber

Irina Weber

Irina Weber is an experienced content marketing supervisor and blogger. She is passionate about content marketing, social media, and always keeps up with industry trends.

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