October 28, 2019 Last updated October 25th, 2019 3,442 Reads share

2020: These Link Building Strategies Should be Part of Your SEO.

Link Building Strategies 2020Image Credit: DepositPhotos

It is no longer a secret that link building campaigns are now effectively the most organic way to build up traffic to your site and increase your website’s ranking on the Search Engine Results Page (SERP).

However, some SEO practitioners have abused this fantastic opportunity the internet has given to us by engaging in fraudulent link buying activities, which in turn harm their rankings; you don’t necessarily have to be like them.

Link building can be done cleanly once you are familiar with most link building terms, It doesn’t have to be dirty. In this post, we’ll show you eight link building campaigns you can invest in this year.


Reverse Guest Post Campaign

If the guest post method is regarded as common, then this definitely isn’t. As a matter of fact, I find it quite surprising that not too many people have tapped into this link building goldmine. What this technique basically entails is, instead of writing guest posts on other blogs, you actually get to turn the process on its head by inviting prominent bloggers to publish guest posts on YOUR own blog.

This is a technique that works both ways since there is almost no expert out there that wouldn’t take the chance to promote themselves.   If you have great content and a decent audience, this shouldn’t be a difficult pitch to make. 

One thing you would want to watch out for, however, is the mistake of letting your guest author write on topics you already have published on your site. This is important if you want to avoid being penalized by search engines for what is referred to as keyword cannibalization.


A sure-fire way to maximize reverse guest posting is to avoid direct link back where you post a guest post on your site and the other party posts yours on theirs.

For example, you receive a guest post from Site A and you link back to the site, then you ask Site A to post content from Site B. Site B will post contents linking back to Site C while Site C will post contents linking to site A. This process creates a more effective backlinking than backlinking sites A and B only.


Using the LIS Method

Have you ever heard of the phrase “length implies strength“? If you haven‘t, well, it is alright. This link building campaign isn‘t exactly one that many people know about, although we all are familiar with long sales letters that always seem to go on for decades when you try to read through them.

Too many people focus on getting links than on ensuring their content is more in-depth and longer.

 Long sales letters are designed to make you think the product being advertised has a lot more to offer than it seems at face value. It is the same for content developed for the internet. No one would be interested in linking to a page with a miserly word count of, say below five hundred.

Thus, if you invest more in making your content longer, you would find your pages getting more backlinks than they usually get.

Prospecting For Broken Links

 You would probably be surprised to hear that this method still works even though it’s 2020, but yes it does work and it’s quite easy too. All you have to do is scour your favorite industry blogs for broken links. If you find any, you will send an email to the owner of the blog to inform them of the broken link in their post.

In the process of doing this, you can then seize the moment to express your intention to help since you have a post of that nature. Of course, you would want to be not as aggressive as I suggested up there but just get your idea across all the same.


When hunting for broken links, you might want to use an extension like Check My Links or Domain Hunter to accelerate the process. This would help you build your backlink profile as effectively as any other campaign.

Mention Industry Influencers In Your Posts

This method is tried and tested, and it still as effective as ever in helping you achieve your SERP ranking goals. It is not uncommon to find blog posts that refer to even more popular influencers. This is not an ego-massaging campaign as some may think.

Everyone likes to be praised so if you write good things about them, they are bound to share with their audience. This will result in more backlinks to your site, thus exposing you to a fresh audience and traffic.

There’s an excellent example of this in this post I found on the internet, titled “50 Best Social Media Tools From 50 Most Influential Marketers Online”. That is just one way to do it. However be creative in the way you go about, so it doesn’t get flagged by search engines.

More importantly, let it be relevant to what you represent a brand. Be deliberate and tactical, be objective too, don’t compromise your known standards when patronizing industry influencers. Also, be original and authentic.

 Be The Prankster!

If you’ve never had a sense of humor, 2019 might just be the right time to cultivate one. You’re probably wondering how a sense of humor will help you achieve your site ranking goals. Let me tell you a story first.

There is a seafood chain restaurant in Seattle called Ivar’s. The restaurant owner suddenly announced in 2009 that, having anticipated a world where customers would use personal submarines, he had billboards installed underwater in 1954. So he initiated a campaign to recover the billboard from the bottom of a ship called Puget Sound. Sailors participated, and the campaign made waves.

Eventually, the campaign turned out to be a hoax, although a billboard was recovered, the documents were found to be fake. Bad publicity, huh? But their sales increased by 400%, and they got a massive number of backlinks to their website, which helped to increase their rankings.

 Now, this isn’t to say you should do the same to boost your backlink profile, but learn to harness the power of creativity and humor in your content. In a world driven by entertainment, the power of humor cannot be overstated. Harness it. Use it to your advantage. When people find something that cracks them up, they’ll want to share. Not many would include this as a link building campaign, but this is the reality.

Use Infographics

The world is such a fickle place these days. We like everything brief and straight to the point. Even important information must be presented as quickly as possible. No one wants to waste precious time reading 3,000 words posts when all that information could be dispersed by simple infographics.

Infographics are appealing to the eyes, they are visually stimulating and recommended by psychologists and educationists as a medium of instructing and holding the reader’s attention. 

This is confirmed by the fact that infographics are shared three times more than any other type of content. These are the reasons why you should invest more in creating colorful infographics that people can share. If optimized, they can be a great source of backlinks to your site. For example, SEO expert Neil Patel successfully employs the use infographics of on Quick Sprout.

Authority Transfer Technique

Technically, this technique isn‘t even a link building campaign, but it has proven to be really effective and powerful when used to deliver page rank to your SEO driven content.  This is how it works:

  • First, you have to find out which of your pages contain existing backlinks. This can be done using a tool called Ahrefs. Open Ahrefs, insert your domain, then click on “Start Analysis“. After that, you go to “Pages“ and click “Best by Links“ and sort using “Referring Domain“
  • If you have done everything in the step above, you may now add internal links which should only target pages you want to rank and that are of course, topically relevant. You might want to use a direct match with these internal links.

If you use this technique each time you create a new SEO driven page, it will leverage on existing authority to give your post the boost you need to climb higher up the SERP ladder, where you can now acquire more links using more traditional link building methods.

Guest Blogging 

You have your blog, right? Okay, great, but do you know that guest blogging remains a fantastic opportunity for you to build healthy links that will count for something on search engines? Well, if you didn’t know, you know now. It allows you to appeal to a broader range of audiences using a platform that is probably bigger and more niche-specific to your brand. This will build up your backlinks and boost your SERP rankings.

When guest blogging, however, concentrate your energy on sites that command considerable authority and have the kind of audience you want, else you might just be wasting time. There are marketing blogs like Hubspot that are built for this purpose.

A good example of an effective guest blogging campaign is the one set up by Gregory Ciotti. As a marketing strategist, he grew his client’s email list to around 36,000 subscribers in just 14 months.

So start prospecting for sites you are interested in blogging on and submit that post that will help you build up the backlinks you need to grow your business.


2020 is a few months away, and things are fast-changing, but the methods listed up there are sure live beyond this year. Do not be scared to invest in them. This might just be the post you have been waiting for all your life.

Link Building – DepositPhotos

Michael Usiagwu

Michael Usiagwu

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