Real estate is a very competitive industry. To come out ahead of your competition, you need to be aware of real estate trends in your area, as well as meet consumer demand. To be competitive, you absolutely need to make marketing your real estate SMB a priority. After all, you can’t close on anything unless you have clients.
“When we were looking to grow, we knew we needed to focus on marketing,”
Skystone USA explained.
“Once we found the marketing strategy that worked for our niche, we started seeing very impactful growth results.”
However, executing effective real estate marketing strategies is not as easy as it may seem. There are plenty of tactics and technology to put into place. If you want your real estate SMB to grow, keep reading, because we compiled a few marketing tactics you can employ for growth and success.
Begin By Building Your Real Estate SMB Brand
Building a brand is one of the most important aspects of developing your marketing strategy. If you don’t know who you are, and why clients need to choose you over the competition, you will not be able to effectively communicate your marketing message.
Branding essentials for your real estate SMB include your mission and vision statement, your main value proposition, your primary call to action, and the keywords that you use to identify your SMB. This can all be carefully put into a real estate flyer to help increase awareness and drive sales.
For example, here is Nike’s mission and vision . . .
Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
Become A Thought Leader In Your Industry, Or Real Estate Niche
If you want to grow your real estate SMB, you need to become a go to authority in your industry and real estate niche. This allows you to surpass any competition you may have that is not seen as a voice for the industry.
However, make no mistake, becoming a thought leader can be difficult. You will need to really put yourself out there. The good news is that you can start in your local community. For instance, hold seminars on buying and selling houses for those in your community.
You should also begin writing articles about real estate and post them on Medium and LinkedIn. You can even pay and become a member of the Forbes Real Estate Council. That will definitely boost your thought leadership credentials.
Harness The Power Of Social Media To Grow Your Real Estate SMB
Social media is a must-do marketing tactic if you want to grow your SMB. If you are not already using social media for your business, you definitely should start. Otherwise you may find your competitors getting more market share of the clients in your area.
Facebook and Instagram are two social media networks you will need to post daily on. LinkedIn is also a very important social media network for real estate professionals. In fact, posting regularly on LinkedIn can boost your online visibility exponentially.
You do, however, need to post interesting stuff. And you need to use the right hashtags. For example, hashtags about the local area are good, so if you lived in Boston, it would be: #boston, #bostonrealestate, #bostonrealestateexpert, and the list goes on.
Never Count Out Google My Business
One essential of marketing your real estate SMB is that you are a small business that is serving a specific community. This makes Google My Business (GMB) a must to grow your real estate presence in the area.
But this is challenging because your competitors are also using GMB to get clients in the area. First, ensure your business address, phone number, about section, hours of operation, and all other information is on your GMB profile. You also need Google Maps to be indexing your business as well.
Next, you need to begin reporting all real estate businesses in your area that are trying to game the system. You can only have your real business name on the GMB listing. If your competitor has Best Real Estate Agent In Boston as their GMB name, but the real name is Thompson Realty, you can report it to Google and they will make them change it. These small changes can make a big difference for your SMB on GMB.
Wrapping Up . . .
There are certainly a ton of marketing tactics you can employ for your real estate SMB. The above are only a few of the most important, and among the easiest to employ today. Think local, think social, and build your brand up as an authority in your industry. You will be surprised how fast your client list will grow.
home for sale sign -DepositPhotos
