Limousine companies exist to serve a very niche market, putting them at an advantageous position when it comes to ending up on Search Engine Results Pages (SERPs) for major search engines like Google, Bing, and Yahoo. But given that it serves such a specific clientele—whether it’s an A-lister, VIP, newly-weds wanting to splurge on their big day, some girlfriends hitting the town, or just some teenagers wanting to go all out for prom—companies will need to prove to their customers why they’re the best choice. What is SEO? While limos may be timeless, the yellow pages aren’t. The internet has fast replaced physical directories and for a number of good reasons; they’re faster and more relevant to filter out content. Small business Search Engine Optimization (SEO) techniques can bump your business up to the first page of Google. Let’s be honest; if you’ve found what you’re looking for, nobody really goes beyond the first page anyway. SEO is one of the most surefire ways of bringing a business up to the first page on SERPs through a combination of strategies, so your company outranks competitors—especially local competitors. Is SEO worth it? The short answer is: Yes. Invest in good limo SEO and have your business running smoother than your cars in no time. A little research from marketing experts on SEO indicated that organic traffic is amazing for your business and should be the route you opt for. Some helpful advice on the benefits of SEO, how it works and why it’s worth investing in: It’s a full-time job to handle SEO and other engagement tactics for digital marketing, so it’s definitely worth getting professional help for. Marketers know techniques that work, and more importantly, know what’s relevant at that point in time; what may have worked in 2018, may well be on its way to being irrelevant in 2019. Statistics reveal that more than half of all queries made on Google—a search engine preferred by 94% of users—come from cellphones. This means it’s important for your web page to be optimized for cellphone screens or you run the risk of turning away potential clients and users who are seeking more information. If a webpage isn’t optimized to be user-friendly, bounce-back rates are higher, which means people who click on your webpage will turn away before actually using it. B2B marketers see 67% more success when they have a blog. This has to do with Google’s algorithms, specifically Google Panda which works to filter out websites with poor quality content from the first SERP. Now more than ever, it’s in your business’s best interests to develop relevant and engaging content that will keep people interacting with your website. High-quality content will help your business attract more organic traffic, which is the best way to convert users to actual clients. When customers can see what services you offer, a portfolio of previous work, awards, qualifications and certifications, and interesting blogs relate to the subject—think catchy reads—chances of them seeking out your services are higher. Using keywords, images and interesting titles will draw in people who are actively in search of the service you provide, and these elements put you at an edge over competitors. Keywords! SEO uses keywords that users search for in different industries. Including relevant/quality keywords specific to your business and other relevant areas can easily bring in more leads and rank higher in SERPs. Links to other sources and businesses that will complement yours are yet another technique of showing your own credibility and reliability as a business. Backlink to your own services and show that the information on your page is accurate and important. Fishy and non-verifiable links that are intended to be manipulative and over-use of keywords on your pages will bring your website down thanks to Google Penguin. Listings being up-to-date is yet another important strategy, especially for small business SEO. Being up on Google My Business helps customers searching for your business or service; the relevance pertains to geography, operations, hours, addresses and numbers of local businesses. Google Pigeon is another algorithm that keeps relevant businesses on higher ranks in SERPs. Distance and location determine relevance here: the closer your business is to a user, the higher it ranks. However, effort must still be put into creating quality content and webpages, so you rank above local competitors. It’s not enough to rely on proximity alone. Reviews from previous clients are important for people to read before making up their minds. Fake reviews are easy to identify because they tend to be generic without going into actual specifics about clients’ experiences with the business. Actual satisfied customers who are happy with your services are great assets; ask them to leave reviews on your Google Plus page and other sites which will lead to more potential customers becoming actual passengers. Reviews are great when it comes to vouching for your business, putting you above competitors providing the same service. A happy customer is a raving customer, and if you were able to make their experience memorable, you’re doing something right. The Call-to-Action (CTA) is the final and most important part of SEO. It’s where potential customers are converted to actual customers. Your CTA doesn’t have to be a run-of-the-mill generic phrase like ‘Contact us’ or ‘Book a Limo Today,’. Get creative; draw in customers by providing them what they want. Sell them an experience, not just a service and you’re on the right track. SEO can boost your company’s rankings and almost definitely increase business for you; it’s just important to understand the what, why, how and with whose help. Don’t hesitate from hiring a professional to help you stay relevant; experts in digital marketing will know the best tips and tricks to stay above competitors.