There are not one but several reasons why internet marketing has taken the commercial world by storm. At the very onset, one might point out that online marketing helps you to align your strategies with the way most of your consumers are shopping out there. A customer who starts out by conducting his preliminary research on the prices and features of products online might as well settle for buying the same online, as well. One of the major benefits of internet marketing is that it facilitates cheap personalized communication with consumers. However, before delving further in to the advantages offered by online marketing, we will discover the top internet marketing tools ruling the web sphere today. 3 Top internet marketing tools So, what actually are the ways in which you can boost your online marketing campaigns? Read on to find out. #1. Bolstering website navigation It’s absolutely imperative for you to ensure that your website is user-friendly and easily navigable. There is no point in spending a fortune in “cumbersome” websites that are inevitably going to drive your clients to others’ pages. This is particularly true for an e-commerce website whereby you have to ensure that your clients are led through the purchasing process real quick — no unnecessary information or the requirement of an account to purchase from you (preferably). In short, user-friendliness is key and simplicity only facilitates your efforts to that end (creation of a user-friendly website). #2. Guest Posting Guest posting has its own merits when you are particularly looking at promoting your product through blogging (one of the most powerful tools steering internet marketing today). It adds great value to your search engine visibility. In fact, its benefit remains non-negotiable here. The host blogger generally allows your link in the middle or end of the article and a host of backlinks like these boost your visibility in the search engines. There are consultants who offer guest posting services- i.e. to get your links published in a reputed blog. It would be your responsibility to ensure that you are paying only when the content is published or approved by the host blogger. There are certain services which demand upfront payment without guarantying whether the content would be published on the approved websites or not. Read the terms and conditions of the offer thoroughly before getting on with the deal. Besides the payment option, conduct a thorough background check of the service providers as well. PayPal is generally the popular mode of payment for these services. The proposition of getting your link posted in an authority blog is exciting. However, do not end up thinking that you can get your link posted just by shelling out a few dollars. You have to come up with unique, relevant and quality contents in order to get featured in (of course, via links) established blogs. #3. Social Media Social Networks including Facebook, Twitter, LinkedIn and Stumble Upon make for easier proliferation of your service portfolio. You can bolster your online revenue over a span of time if you are utilizing these platforms to reach out to your audience. As per reports, social media has already been held responsible for about 5% annual growth of services. The final words.. Quite contrary to that of the traditional marketing techniques, online marketing is duly cost-effective. You don’t really have to worry about opening stores, stock display costs or staff payments. It allows you to personalize offers for consumers by building on a profile of their purchase history. Images: ”Internet Marketing/ Shutterstock.com“ __________________________________________________________________________________ Connect with Tweak Your Biz: Would you like to write for Tweak Your Biz? Tweak Your Biz is an international, business advice community and online publication. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). See our review of 2013 for more information. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.