Did you know that Instagram can help to grow your brand and market your business? Social media is becoming very important for food brands and it is a good way to improve your reputation and advertise for free. Here are some marketing tips to really take advantage of Instagram. Prioritize Image Quality The photos you post have to be Insta-worthy. In other words, they have to be high-quality and reflect your food brand in a positive light. While some people use Instagram casually, you are going to have to work harder as a food brand. People have high expectations when it comes to dishes and ingredients. Thus, you have to ensure that your images come out the best they can be. This means having a high-quality camera, good lighting, and perfect presentation. Remember that Instagram is free advertising for your business. You want the photos to be professional and memorable. Putting in the effort with shooting them is going to make a lot of difference. Post on a Regular Basis In order to build a reputation on Instagram and to gain a following, you need to post photos on a regular basis. Think about Instagram being a free advertising tool that you can use for your food brand. If you only post once in a while, nobody is really going to take notice of you. But, if you have a regular posting schedule, such as three times a week, you can really improve your brand. If this is something you cannot commit to, you can work with a food marketing agency like Ceres PR. Their experienced team will be able to help you with all things to do with marketing your brand, such as assisting with social media posts. Use Relevant Hashtags One of the most important things you need to do on Instagram to increase your reach is to use the right hashtags. However, a lot of businesses are not going this correctly. They are not doing their research to find the best ones and are not taking advantage of how many you can feature in a post. So, make some effort and look into the best hashtags you can use on Instagram so people can find you. These should be popular ones that are also relevant to what you are posting and food in general. You can use up to 30 hashtags for a post. Take advantage of this and feature many under your text. One thing to make sure is that your post does not get lost in cramped hashtags. For example, a hashtag with millions of posts might mean that your Instagram does not really feature. So, you may have to be specific with your hashtag, choosing one that is popular but not flooded with posts. A good way to do this is using your location. Run Competitions Do you want to increase your Instagram followers and get your brand out to more people? A good way to do this is by running competitions on your social media page. Of course, this is going to keep your followers happy. They have the opportunity to win something from a brand they already like. But, it is also a good way for them to spread the word about your brand to others. For example, in a competition, you should ask followers to engage with your post. This includes tagging their friends in the post to enter and tagging you in their images. This is going to grow your followers and allow new people to view your images and get interested in what you have to offer. Interact with Followers Do not forget that Instagram is a social media platform. It is used for interacting with people. Just because your food brand does not mean that you cannot do this. In fact, it is going to reflect positively on your brand if you interact with your followers. You can build a good relationship with consumers and show that you care. Good ways to interact with followers is to ask for their opinions. You can post an image and ask them what their favorite thing is or what they would do differently. This allows you to gather feedback, as well as allow customers their chance to have a say. In addition, you can hold photo challenges and ask followers to tag you in the posts. You can comment on them and have good interactions. You can also repost their photos to your story and this can make customers feel good.