Following the need for successful business promotion and optimization in the online space, it is imperative to have a website that should be responsive, impressive and effective. Many business owners are aware of the fact that customers today are going online for the purchase of goods and services. It is why the importance of responsive web design (RWD) is much more for the online businesses. When it comes to creating a website for business purposes, many business owners simply don’t understand how to take different aspects into consideration such as design, hosting, and marketing. First of all know how to make effectively your website and web pages responsive and understand the basics of how to create the SEO-friendly website. Need of Responsive Websites Responsive web design (RWD) is an approach in providing a website with easy navigation, optimal viewing, and easy reading by minimizing the need for scrolling, resizing and panning across a wide range of devices such as the laptop, smartphones, tablets, and desktop computers. These factors are super important in the modern site ranking process, because Google is counting mobile-friendliness as a major factor in improving search results, and rewarding websites on SERPs (Search Engine Results Page) that support mobile platforms. Now, it’s the time to focus on the entire concept of creating and launching the interactive websites for your business. Here is a list of responsive web design trends for 2016:- Responsive Web Themes With so many options of devices, it has become an expectation of users’ to browse websites on their preferred device. To ensure that visitors can properly access your website, increase the need for a responsive theme on your website and web page. Responsive themes offer enhanced readability and usability even on the smaller screens of smartphones. There are thousands of themes offered with the WordPress platform – that is the preferred choice of web designers. If your site is based on another platform, then you can select their responsive themes. There are many DIY website builder platforms that are available for building responsive websites: Image: imcreater Webydo Visual Composer Qards IM Creator Responsive Plug-ins It is most important for a website to have responsive plugins that help make your site mobile-friendly. These plugins offer the best ways of using and managing the CMS (Content Management System) even on the mobile phones. It is a great choice for the corporate websites, e-magazine, e-commerce stores, and blog sites, as this way not only the content is rendered in the best possible way, but you’ll get additional features best suited to mobile devices. Some of the best plug-ins for a mobile friendly site: WordPress WPtouch JetPack JoomlaShine Fluid Layout The fluid layout is one of the best options for creating a responsive website. It has come into existence before the concept of Responsive Web Design (RWD) introduced to users’. Many web designers and developers use it for solving issues related to multiple viewport sizes. Fluid layout is used to manage the blocks of content, or any other item on a web page. This allows a web page to resize and stretch according to the users’ screen size. This layout uses relative units instead of fixed units, and will fill the width of the page by using percentage instead of pixels, no matter what the size of the browser. Here are a few more choices in web layouts: Static Page Layout Adaptive Page Layout Responsive Page Layout Simple Navigation Ideally, the website navigation structure should have to be simple and easy, so that Google and visitors can easily follow your web pages. Typically, the best position to put your site’s main navigation menu is on the top of the page, or down the left side of the page. Few site owners put their navigation menu elsewhere on the site, it has to be on the top of the web page so that it easily get the users attention, and studies have shown that these positions work best for a website. Proper URL Structure While deciding on the type of URL structure you’re going to use for your website, it’s essential to ensure that your web URLs clearly indicate the topic of your content, business domain or work area. It is also important the URL should have relevant keywords so that search engines and visitors’ can exactly identify what your page is about. Before choosing it, look at what Google recommends, as per defined standards it is better to use dashes rather than underscores. Try not to use ID numbers or other intricate characters in your URLs, and keep it short and simple which clearly conveys the matter of your URL content. Google News & Updates for Responsive Web Design After you implement all these strategies, it is vital to utilize mobile-friendly technologies while designing a SEO-friendly website for your business. You have to keep in mind the limitations of different platforms like iOS will not support Flash, and few other technologies are incompatible with certain platforms. Google’s Accelerated Mobile Pages The Google-backed Accelerated Mobile Pages is a new open source initiative that has gained more attention of web users’, as Google announced that AMP pages will be integrated into its search engine in February 2016. This new technology will be helpful in improving the web page speed on mobile platforms, and it’s more likely to give a boost to search engine rankings. In the coming future, AMP is the most accessible way to improve web page response & load time. Google’s Mobilegeddon Update Google’s major update called ‘Mobilegeddon’ supports mobile friendliness in web pages. Since the commencement of this update, many websites rankings have been affected in mobile searches. This shows that Google is emphasizing to expand the ‘mobile-friendly’ factor in its SERPs. If your site is not mobile-friendly and responsive, it will be left behind in the SEO rankings. Final Words As per the marketing and advertising standards, Google recommends responsive web design as the best practice for websites. The ultimate goal of web designers in the current situation is to create responsive websites and web pages that adapt themselves to any device it is being viewed on whether mobile phones, tablets, or desktop computers. However, by simply following Google’s guidelines, business owners can optimize their existing website for mobile platforms that will be a great help in the present time. Images: Author’s Own ______________________________________________________________________________ Tweak Your Biz is a thought leader global publication and online business community. Today, it is part of the Small Biz Trends stable of websites and receives over 300,000 unique views per month. Would you like to write for us? An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.