September 3, 2022 Last updated September 6th, 2022 88 Reads share

How to write product descriptions to grow online sales

How to write product descriptionsImage Credit: Shutterstock

Product descriptions are important for two reasons. First, they help potential customers understand what your product is and whether it’s right for them. Second, well-written product descriptions can help increase your conversion rate, which is the percentage of visitors who take the desired action on your website (in this case, making a purchase).

If you’re not sure how to write product descriptions that will help you boost sales, don’t worry. We’ve got you covered with a step-by-step guide.

Why should you care about product descriptions?

First, let’s take a look at why product descriptions are so important.

Product descriptions are the first chance you have to sell your product to a potential customer. Think about it – before a customer has even had a chance to use your product, they’re already deciding on whether or not to buy it. So, your product description needs to be convincing enough to make them want to take out their wallet and make a purchase.

To do this, your product description should:

  • Clearly and concisely describe what the product is and does
  • Be free of spelling and grammatical errors
  • Use persuasive language that speaks to the customer’s needs
  • Be easy to read and understand
  • Include relevant keywords to help improve your SEO

How to write a good product description?

Now that you know what makes a good product description, let’s take a look at how you can write one.

1. Start with a catchy headline

Your headline is the first thing potential customers will see, so it needs to be attention-grabbing and informative. A good rule of thumb is to include the main benefit of the product in the headline. For example, if you’re selling a new type of toothbrush that’s gentle on sensitive gums, your headline could be “The Toothbrush That’s Gentle on Sensitive Gums.”

2. Write a compelling opening sentence

The opening sentence of your product description should further elaborate on the main benefit of the product. In our example, you could write something like “If you have sensitive gums, you know how difficult it is to find a toothbrush that doesn’t make them bleed.” This sentence immediately tells the customer that your product is perfect for their needs.

3. Use bullet points

Bullet points are an easy way to highlight the features and benefits of your product in a way that’s easy for customers to scan. In our example, some possible bullet points could be:

  • Ultra-soft bristles for gentle cleaning
  • Ergonomic handle for a comfortable grip
  • Suitable for use with braces, implants, and other dental devices

4. Use images and videos

Images and videos are a great way to give customers a better idea of what your product looks like and how it works. In our example, an image of the toothbrush would be helpful, as well as a video demonstrating how to use it.

5. Include a call-to-action (CTA)

Your product description should always include a CTA, which is an instruction telling the customer what you want them to do next.  In our example, a CTA could be something like “Order your own toothbrush now.”

6. Use persuasive language

Throughout your product description, you should use language that is persuasive and speaks to the customer’s needs. In our example, some persuasive phrases could be  “Finally, a toothbrush that’s gentle on your gums” or “Say goodbye to bleeding gums.”

7. Keep it short and sweet

Your product description doesn’t need to be long – in fact, it shouldn’t be. Keep your descriptions concise and to the point so that customers can easily find the information they’re looking for.

8. Proofread your work

Before you hit publish, make sure you proofread your product description for any spelling or grammatical errors. These errors can make you seem unprofessional and damage your credibility with potential customers.

Product descriptions are an essential part of selling online, so it’s important to take the time to write them well. By following these tips, you can write product descriptions that will help you boost sales and grow your business.

9. Use relevant keywords

If you want your product descriptions to be found by potential customers, you need to include relevant keywords throughout your text. Keywords are the words and phrases that people use when they search for products like yours.

To find the right keywords for your business, you can use a tool like Google Keyword Planner. This tool will help you research which keywords are most popular with searchers. Once you know which keywords to use, sprinkle them throughout your product descriptions – but don’t go overboard. Using too many keywords in your text can make it difficult to read and will likely turn off potential customers.

10. Test, test, test!

Once you’ve written your product descriptions, it’s important to test them out to see what works and what doesn’t. Try different versions of your headlines and opening sentences to see which ones are most effective at grabbing attention and driving sales. You can also experiment with different keyword placements to see how they impact your traffic and sales. By testing different elements of your product descriptions, you can fine-tune your text to get the best results possible.

What Not to Do When Creating a Product Description

Some things to avoid when writing product descriptions include:

1. Don’t use technical jargon – Unless your product is aimed at a very specific audience, you should avoid using technical jargon or difficult words in your description. Use language that is easy for everyone to understand.

2. Don’t make false claims – Never make false claims about your product in an attempt to boost sales. Not only is this unethical, but it can also damage your reputation and cost you, customers, in the long run.

3. Don’t copy other people’s work – Copying someone else’s product description is not only plagiarism, but it’s also a surefire way to turn off potential customers. Write your own unique descriptions that accurately reflect your product.

4. Don’t forget the basics – Always proofread your work before you publish it, and make sure to include a CTA at the end of each description. These small details can make a big difference in how effective your product descriptions are.

Where should you put a product description?

Product descriptions can be placed in several places, including on your website, on product listing pages, in email marketing campaigns, and on social media. Where you place your descriptions will depend on where your potential customers are most likely to see them.

For example, if you’re selling products on Amazon, it’s important to include well-written descriptions on your product listing pages. Likewise, if you’re using social media to promote your products, make sure to include eye-catching descriptions that will encourage people to click through to your website. By placing your descriptions in the right places, you can ensure that potential customers will see them and be more likely to purchase your products.

How much detail should go into a product description?

There is no definitive answer to how long a product description should be. In general, however, it’s important to keep your descriptions concise and to the point. Potential customers likely won’t want to read through a long, drawn-out description, so try to focus on the most important details about your product.

That being said, there may be times when a longer description is necessary. For example, if you’re selling a complex product or one with many features, you may need to write a longer description to fully explain everything. Ultimately, it’s up to you to decide how long your descriptions should be – just make sure that they are clear and concise, and that they accurately reflect your product.

What is the difference between a standard product description and an Amazon product description?

A product description for Amazon must be written with search engine optimization (SEO) in mind. This means that the description should include relevant keywords that are likely to be used by potential customers when they are searching for products like yours on Amazon. In addition, a product description for Amazon should be concise and to the point and under 200 words, as potential customers will not want to read through a long, drawn-out description. Finally, a call to action should be included in the product description, such as “Buy now!” or “Add to cart!” to encourage potential customers to purchase your product.

What are the most common types of product descriptions?

There are many different types of product descriptions, each with its own purpose and style. Some common types of product descriptions include feature lists, benefits lists, and story-based descriptions.

Features lists simply list the main features of a product, without delving into too much detail. These types of descriptions are often used for products that are simple or self-explanatory.

Benefits lists, on the other hand, focus on explaining how a product can be used and what benefits it provides. These types of descriptions are often used for products that solve a specific problem or meet a specific need.

Story-based descriptions tell a story about the product, using narrative to paint a picture in the reader’s mind. These types of descriptions are often used for products that are emotionally resonant or particularly unique.

What is the best type of product description for my product?

There is no definitive answer to what type of product description is best for your product. It will depend on your product and your audience. Consider what would be most effective in conveying the message you want to communicate about your product. If you’re selling a simple product, a features list may be sufficient. If you’re selling a complex product or one with many features, a longer description may be necessary. Ultimately, it’s up to you to decide what type of description will work best for your product.

Knowing your target audience

When writing product descriptions, it’s important to consider your target audience and what they want to know about your product. A good way to do this is to create buyer personas, which are fictional representations of your ideal customer. By creating buyer personas, you can ensure that your product descriptions are tailored to the needs and want of your target audience.

When creating buyer personas, there are a few key details to keep in mind. First, consider what demographics your persona falls into, such as age, gender, location, and income level. Second, think about what their specific needs and wants are. What problems are they trying to solve? What are they looking for in a product? And finally, consider what their buying journey is like.

By keeping these details in mind, you can ensure that your product descriptions are targeted and relevant to your audience. In doing so, you’ll be more likely to convert leads into customers.

What is the best way to format a product description?

Most product descriptions are written in a similar format. They typically begin with a brief overview of the product, followed by more detailed information about features, benefits, and applications. The description then wraps up with a few final thoughts or remarks. This format is effective because it provides the reader with all of the relevant information they need to know about the product, without being overly long or drawn out.

However, there is no one-size-fits-all format for product descriptions. Depending on your audience and the products you sell, you may need to adjust the format slightly to better suit your needs. For example, if you’re selling technical products, you may need to include more detailed information about features and applications. On the other hand, if you’re selling more visual products, you may want to focus on the aesthetics of the product and include more photos or videos.

What is the key difference between a good and a bad product description?

A good product description is clear, concise, and accurate. It should provide the reader with all of the relevant information they need to know about the product, without being overly long or drawn out. A good product description should also be tailored to the target audience, taking into account their specific needs and wants.

A bad product description, on the other hand, is unclear, inaccurate, and/or too long. It doesn’t provide the reader with enough information about the product or provides incorrect information. A bad product description is also not tailored to the target audience, meaning that it doesn’t address their specific needs and wants. As a result, a bad product description is less likely to convert leads into customers.

What is the difference between a persuading and a descriptive product description?

A persuasive product description convinces the reader to buy the product. It does this by focusing on the benefits of the product and how it can solve the reader’s specific problems. A persuasive product description is typically longer than a descriptive one, as it needs to provide enough information to change the reader’s mind about a purchase.

Descriptive product descriptions simply describe what the product is and what it does. They don’t focus on convincing the reader to buy the product, but rather on providing accurate information. Descriptive product descriptions are often shorter than persuasive ones, as they don’t need to include all of the same information.

Both types of product descriptions are important, but it’s typically more important to be persuasive than descriptive. This is because, at the end of the day, the goal of a product description is to make a sale. If a product description can’t do that, then it’s not doing its job.

To be persuasive, a product description needs to focus on the benefits of the product and how it can solve the reader’s specific problems. It also needs to be tailored to the target audience, as each audience will have different needs and wants. By keeping these things in mind, you can write a persuasive product description that will convert leads into customers.

Can I hire someone to help create an appealing product description?

There are many companies that specialize in writing product descriptions. One such company is Topcontent. Topcontent offers a wide range of services, all focused on helping businesses create content that converts. Their team of writers and editors are experts in creating persuasive, targeted content that speaks to the needs of your target audience. In addition to product descriptions, they also offer services for creating blog posts, website copy, and social media content. With Topcontent, you can be sure that all of your content is well-written, accurate, and tailored to your target audience.

If you want to increase your online sales, then it’s important to write good product descriptions. A good product description is clear, concise, and accurate. It should also be tailored to the target audience, taking into account their specific needs and wants. A persuasive product description can be extremely helpful in convincing the reader to buy the product. If you’re not sure how to write a good product description, then you can always hire a professional content writing company like Topcontent.

People have also asked:

How do I start writing a product description?

To start writing a product description, first identify the target audience for the product. Next, list the key features and benefits of the product. Finally, write a compelling headline and use persuasive language to sell the product.

How do I make my product descriptions more compelling?

There are several ways to make product descriptions more compelling. One is to use persuasive language. Another is to list the key features and benefits of the product. Finally, it is also important to write a compelling headline.

Elizabeth Barlowe

Elizabeth Barlowe

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