Seven out of ten businesses in Ireland are already using social media to connect with customers. Of those that are using social media 70% use Facebook, 61% Twitter and LinkedIn and 44% use YouTube (source – AMAS State Of The Net). Other popular social media channels being used include Google+, and Pinterest. Boards.ie is also a very popular forum in Ireland, although one that is sometimes overlooked by business owners.
Search for your company name or product or service offering on boards.ie to see what people are saying about your company or what questions they are asking about the type of product or service that you provide.
Social media is not just for B2C companies. From my own experience I know that social media can work in a B2B context. We asked various accountants in Ireland if they had found Twitter useful for their business and many gave us lots of examples of how they had secured business from their activities on Twitter.