With every business making the most out of the bloom of the digital market, e-commerce sites have started to become a norm.
Not only are the internationally competing businesses benefiting from the luxury of an e-commerce store, but many local stores have also joined the league. The e-commerce market is increasingly competitive now.
It is also interesting to note that not every business that has flourishing sales retail wise is successful in the e-commerce arena. The two said types are not only different in their nature but also have a unique customer base from each other.
Many e-commerce sites fail to achieve even a fraction of their set targets. And this is not because people do not trust online stores; the reason might be a bit more technical than that.
As a novice to the e-commerce area, many sites make a few mistakes that can result in the viewers’ lack of interest in the website.
Here are a few of the common mistakes every e-commerce store tends to make:
The intricate design of the site
Design is an integral part of every type of website. Whether it is an e-commerce website or a blog, the design of the website has a lot to do with how many visitors will it attract.
And when it comes down to e-commerce specifically, it won’t be wrong to say that design is one of the drivers of the sales (with just a tad bit of exaggeration).
Imagine yourself as a customer who wants to buy something online. Although users are enticed to open a website due to different reasons, what makes them stay on the site is how user-friendly that website appears.
A website that straight up focuses on aesthetics and not the simplicity in design ends up losing the customer base. The shopping cart, add-to-cart, and other e-commerce related features should be one-tap away and must not be a hassle. The pages should not direct the viewer to the wrong page.
This is one of the most common problems with e-commerce stores. The user-friendly design should be one’s top priority while creating an e-commerce website.
Lack of responsiveness
When it comes to online shopping, it is the responsiveness that seals the deal. Whenever one shops online, if the site takes longer than usual to respond, it is but natural for the users to leave the website. Responsiveness is a mandatory feature of every e-commerce website.
More than half of the current population uses their smartphones to purchase things online. Every e-commerce store needs to be functional on the phones.
According to Healthy Links, Google credits mobile-friendly websites.
Repetition in content
Product descriptions should not be as dull as the writers make them sound like. No matter how good your product might be, you have got to sell it with your words. Many e-commerce stores use the same description for every item in the same category except for the name, of course.
Nobody is interested in reading redundant descriptions. Every e-commerce store should keep this in mind that every product should have a unique description and must not look like a mere copy of another. It is a big put off for the viewers, trust me.
If the site is under construction or any of its pages is for that matter, let the viewers know about it instead of showing an error.
If a visitor clicks on a page and it directs them to an error page, the probability is that the visitor will leave the website immediately.
The same is the case with broken links. Not only does harboring broken links on a site puts off the visitors but it also sets a very bad impression of it in the SERP. Having broken links on the website is frowned upon in Google. It also has a negative impact on the website’s ranking.
No understanding of the target audience
Yes, it sounds just about right. Many of the e-commerce stores, without even doing any research on their target audience, create a website that would only appeal to irrelevant people.
It is essential to know the right things to say that would attract the potential audience. And it is not just about the right things, but it is also about how you put it out there. A little research before creating a website never hurts. Make sure you understand your target audience well to be able to grab their attention.
Poor customer service
The customer is always RIGHT! And yes, according to researches, many of the businesses are likely to grow when they focus too much on customer loyalty. The ‘WOW’ factor always makes the difference and many businesses have their goals to provide customers with a big moment.
Customers are always looking to get their issues solved at a rapid pace or in the blink of an eye. This is when all the attention is diverted towards the customer and all the expenses are added in the product cost, customer satisfaction is the crucial factor. The changing parameter from modern customer service to linking the phone calls with your website is the need of the day.
The charisma for a successful e-commerce site can sometimes hinder a simple
Some other factors of
Trying the best is always the most common way to survive in the competitive world and when e-commerce is booming, you always grab the chance to learn.
Running the e-commerce is not an easy task but you can easily manage the ranking of your webpage by avoiding the mistakes discussed. But still, if you encounter any mistake, try to fix them before it’s too late.
Honestly, if you want lead generations, avoid the aforementioned mistakes at every cost.