Marketing February 25, 2020 Last updated March 13th, 2020 1,629 Reads share

Why Reputation Management is an Essential Part of Digital Marketing

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Strong reputation management is one of the most important parts of digital marketing as it plays a pivotal role in the success of an organization. When people view a brand or person online they form an opinion that can be either positive or negative. While a positive impression will help your company grow, negative influence will virtually destroy it. Therefore many companies have made reputation management a part of their digital marketing process. It enables companies to build a positive image of themselves and their products which helps to attract more customers and increase revenue. It takes time to build a strong online reputation, but by following the right strategies you can grow your influence among the clients.

Online Reputation in Digital Marketing                                                      

The advent of the internet and social media has enabled companies to expand their horizons and reach out to more customers. It has become easier for companies to get feedback on what people think about them. Social media sites like Glassdoor, Google My Business Listings, company pages on Facebook and LinkedIn give a fair idea of the opinions of people regarding the services provided by companies and businesses. People use these sites to air their opinions regarding their experience of working at a particular company, how they rate the quality of goods and services, and other such feedback. The internet is one of the most favored media for people to do research about a company. So whether they are shoppers, employees looking for a change, etc, people are bound to read the negative as well as positive comments posted by users and employees, both former and current. This helps them form an opinion. In a nutshell, it can be said that your online presence helps your company or hampers its progress. That’s why in today’s competitive world, online reputation management has become one of the most important tools in digital marketing. Roping in a social media agency for online reputation management can significantly boost a company’s online presence.

The Significance of Reputation Management in Digital Marketing

Trust is of paramount importance and plays a big role in the success or failure of an organization. If a person does not believe in the quality of your products, he will not buy them. Therefore to gain the trust of your customers, it is essential to pay attention to reputation management. By following some simple steps like replying to the queries and comments of customers on social media and on the website, a company will be able to build trust and a long-lasting relationship with their customers. A study that was conducted in 2018 maintained that around 91 percent of people trusted reviews they saw online. Companies can take advantage of this by resorting to a robust review management strategy. Good reviews will enable them to grow their business. By getting reviews that are new and relevant they can get more customers which will ultimately generate more sales.

People want to work in companies that provide a healthy working environment, pay salaries on time and help them grow. If a company is regularly getting negative feedback and has a low rating online, it will find it extremely difficult to get capable employees. On the other hand, companies with a strong online reputation management will find no problems in getting the best talent.

Ways To Manage Online Reputation              

Here are a few ways by which you can manage the reputation of your company online:

  • Ensuring the quality of your content and using backlinks will help your company gain a much higher ranking. With the help of the Google URL removal tool, you can block or remove content from search results that are harming the reputation of your company.
  • Use Google alerts to zero down on hashtags and keywords associated with your company. This will help you gain more engagement with users and attract more followers. Post as much positive content as you can on the first page. This will push the negative content to the next page which will help your company gain a strong reputation.
  • To get a good ranking, link your website with those of well-established organizations.

All these steps are necessary because a customer or influencer will first check your online presence and reputation before engaging with you or buying your services.

What is important to note is that if as a company you do not have strong reputation management, you may lose to your competitors. That’s why it is essential to involve experienced professionals who can take your business to greater heights like a social media manager or a good digital marketing agency. Recently, RepIndia, one of the country’s top digital marketing agencies, joined hands with ALTBalaji. Owned by Balaji Telefilms Limited, ALTBalaji is a subscription-based video-on-demand app. It is counted among the most popular entertainment companies and has a huge portfolio of entertainment shows. RepIndia’s mandate will include an integrated digital strategy and social media for ALTBalaji. Under Archit Chenoy, Director of RepIndia, the digital agency has achieved considerable fame within a short span of time and is providing the best social media and SEO services in Delhi and other parts of the country.

online reputation – DepositPhotos

Simran Kashyap

Simran Kashyap

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