June 5, 2020 Last updated June 5th, 2020 1,446 Reads share

What is Digital Marketing? Explained in Simple Terms

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Digital marketing is one form of online marketing. You can find different types of digital marketing platforms such as email marketing, PPC advertising, social media marketing and marketing through blog writing. 

Such digital marketing methods can bring potential customers to your business, and you can channelize your business through different marketing platforms. Some people think that digital marketing and inbound marketing are the same things. But, inbound marketing is based on the content only, whereas digital marketing techniques deal with different marketing tools. 

Any marketing tool that you use to promote your company or brand can be an asset of digital marketing, and you can use different kinds of digital marketing assets to increase your revenue. 

You can use your website, company logo, icons, acronyms, images, videos, and social media pages for promoting your company. Written contents including blog posts, product descriptions, customer reviews, web pages, press releases and eBooks can be a part of your digital marketing process. 

Apart from that, you can also use interactive content, calculators, SaaS or any other online tools for your digital marketing. But, it is not easy to cover this wide area of digital marketing process on your own, and you need to hire the best digital marketing services in this regard. 

They have required skills and experience to boost your online marketing through proper platforms, and they use the right kind of tools to promote your company or brand online. 

How Would You Choose the Best Digital Marketing Strategy?

There are different kinds of strategies available for digital or online marketing and if you are not aware of these methods then you will lose your chance to win the game. In this case, you can hire professional digital marketing services and they can easily implement the right set of strategies in your company. However, you can find some common digital marketing strategies here:  

PPC or Pay-Per-Click:

You may notice some ads on various websites and online channels and you can click on these ads to check the details of their services. PPC or pay per click means you need to pay for every user who clicks on your ads. 

For example, you can Google AdWords is a PPC adverting platform, where you can place your ads in selected categories, and your ads will reach millions of people overnight. Similarly, Facebook Ads are another form of PPC which is known as Paid Social Media Advertising. You can promote your company by placing your ads on Facebook. 

Paid Search Advertising

This is one of the most effective digital marketing strategy, and Google, Yahoo and Bing can allow you to place your ads on search engine pages (SERPs). When people search similar products or services on search engines, they will find your website at the top search results. 

So they will click on your website and avail your services. But, to set up search engines ads, you need to integrate your ads with relevant keywords and categories, which is a difficult task for a novice. So you have to rely on the best digital marketing services in this regard. 

SEO or Search Engine Optimization

If you do not want to pay for search engine ads then you have to increase your online ranking SEO. This is an organic process where you do not need to pay anything initially, and your website will rank well by using some SEO techniques. 

For this, you need to use some blog posts, relevant keywords, various types of content, link building and lots more. It is impossible to build good SEO for a website without professional search engine services. 

Social Media Advertising

You can publish your ads on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat. This is a great awareness process where you can reach millions of people and make them aware of your products and services. But, social media marketing is totally different and this is completely free. 

You need to market your business on Facebook or Twitter organically and it is a lengthy process. But once your build good social media marketing, you will get positive returns without any further investment. To know more about this process, you can get in touch with the best social media services online.  

Conversion Rate Optimization (CRO)

This is scientific methods which will improve your online user experience. You will get leads, chats, calls and sales from this digital marketing strategy. 

Content Marketing

Content marketing is the oldest form of digital marketing and you can promote your business by using different types of content. You can use blog posts, articles, inforgraphics, eBooks, videos, audio and images and illustrations to promote your business. But if you do not know how to write content with relevant keywords and trigger words then you must handover this task to a digital marketing service. 

Email Marketing

Email marketing is an old fashioned marketing tool, but still relevant in the digital marketing area. You can send emails to advertise your special deals and discounts, and you can highlight your content or part of your mail to promote your products.   

Affiliate Marketing

In this digital marketing process, you need to promote your business on a third party’s website and you can pay them individually. Apart from that, you can also use native marketing tools to attract more customers. To follow native process, you need to use some trigger words such as “don’t miss the chance to win the game-its free”.   

Digital marketing is a complicated process and no one can assure you the highest returns within a short period of time. Even, you can lose your money by spending on social media adverting, search engine advertising and PPC ads platforms. 

You need to know the tricks to promote your company online and this can be done by the best digital marketing services only. They can promote your company on the right platform and they can provide you an assurance for guaranteed return. So now you can search such digital marketing agency online to establish a successful online business.

digital marketing concept -DepositPhotos

Dharmendra Chahar

Dharmendra Chahar

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