Marketing January 7, 2020 Last updated January 9th, 2020 358 Reads share

How to Make Your Website Pop

Image Credit: DepositPhotos

Think your website is just a formality? Think again! Your site is the starting point for prospective clients on their customer journey. It’s also a vehicle for selling your services or products. With such goals, it makes sense that your website needs to stand out to keep people coming back for more.

Making your website pop requires the expertise of an experienced front-end developer. However, your input and the right aesthetic also matter, even if you’re not a very “visual” person. After all, this is your business and the materials and advertising you put forth reflect on you. Not sure where to start? Here’s what to do to make your website shine. Hire a skilled front-end developer

Search for JavaScript developers who know other front-end and scripting languages, including HTML and CSS, to create the customer-facing aspects of your website. It doesn’t hurt for you to learn the basics of these and other related languages, too. That way, if you want to make minor adjustments or improvements in the future, you can do it yourself rather than calling up your JavaScript development services to do it for you.

Make Good Use of Videos and Images

Focus on high-quality visual elements, including eye-catching videos and images. If you do add videos, make them short — just a few seconds — to prevent people from losing interest. Remember that people have short attention spans, after all.

When including images, try to use original pictures and graphics rather than stock photos to keep the appearance of your website fresh and unique. You might hire a photographer or take pictures on your own if you’re adept with a camera. Choose images that fit in with your overall branding and company aesthetic.

Add Interactive Elements

JavaScript is a great language to use for adding interactive elements, such as maps, animated content, menus, clickable buttons, and other features to your website. Work with your JavaScript developers to include elements that will appeal to your customer base and fit in with the rest of your website. Don’t overdo it, because there is such thing as too much — if you have animated graphics all over your front page, it will appear busy and overwhelming.

Simplify Your Layout

By the same token, keep your layout tidy and clean. Your website should be easy to navigate and free of extraneous clutter. The call to action (CTA) should be obvious: What do you want your user to do? How can they do it? Keep that in mind as you consider the design for your site, especially the front page. Organize it in a way that makes sense structurally.

Choose a Color Scheme That Complements Your Brand

Keep your colors consistent with the image you’re projecting. For example, bright colors might be appropriate for a fun clothing brand, while a law firm should include more neutral hues. Whatever palette you choose, make sure to avoid colors that clash or are overly dull. Pay attention to what they say about your brand and company.

Don’t be afraid of white space, either. Too much color can be overwhelming, and blank space will make more vibrant colors pop.

Think About Fonts

As with colors, fonts should be appropriate for your brand. Serif or sans serif, fancy or more basic — there’s a lot to consider. Pay attention to the vibe different fonts give off and how they fit in with your image and industry. No matter what, make sure the text is easy to read and understand.

Pay attention to licensing requirements associated with certain fonts, too — you don’t want to end up in legal trouble because you didn’t know you had to pay to use them.

There’s a lot to think about when conceptualizing the design for your website. What will make it stand out against competitors’ sites? How will prospective customers view and navigate it? What will appeal to different types of clients?

Consider multiple views and devices, especially mobile. Your website should look as good on your smartphone as it does on your laptop. At the end of the day, the site’s visual appeal has a huge impact on attracting and keeping customers and clients, and it requires careful analysis and planning.

computer screen website – DepositPhotos

Santiago Alonso

Santiago Alonso

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