June 4, 2020 Last updated June 4th, 2020 1,291 Reads share

Growing Your Business: The Benefits of Content Marketing

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If you have begun dipping your toes into the world of digital marketing, you may have heard the phrase “content is king.” So how exactly can content marketing help your business?

Content marketing starts a conversation with consumers and opens the floor for your company to stretch its legs and demonstrate its expertise. Ultimately, the goal is to get users to convert.

Do you need help producing content that inspires, entertains, and adds value? Are you unsure how to leverage content to stoke the flames of business growth?

Creating content that works for your business is not an easy task, which is why marketing services that deliver sales-driven content is integral to building your company’s authority and growing your business.

But it doesn’t end there! Continue reading this article to find out about more content marketing benefits.

Top 3 Content Marketing Benefits for Business

Content marketing is being used to leverage business growth and increase brand awareness. By creating consistent content you increase your company’s likelihood of converting prospects to buyers and buyers to fans. Companies can build trust and drive growth through continuous content marketing efforts. True content authority will act as its own growth engine, converting prospects to customers and customers to loyal fans.

1. Increased Brand Awareness From Consistent Content

The easiest way to attract an audience and boost your corporate identity is to consistently produce good content. This includes both written articles and social media posts. People need to know who you are and what you’re about.

Luckily, you don’t have to rely solely on reviews or paid advertisements to catch the attention of an audience. It is free to acquire social media profiles that you own and have control over. You can build your brand your way with a website and social media profiles.

The key takeaway is to keep your brand consistent and continue building awareness through content. This will transfer to brand recognition as the long-term goal is to make yourself a name that people know and trust.

2. Stronger Credibility That Results in Niche Authority

Showing your expertise in your niche makes people want to buy your product over others. A consistently updated blog with SEO content is able to help you establish this credibility and maintain your image as a reputable source with specialized knowledge.

Consider this: You are a small business looking to invest in an invoice automation tool. You’re willing to put down a decent sum of money in order to save your business loads of time. One platform you come across has a manicured website that is frequently updated with blog posts on current events and how-to articles that are informative and fresh. Another software has an outdated page and a few articles, one of which includes an incorrectly captioned picture. Who are you going to buy from?

It’s a no-brainer, right?

The bottom line is, you want to leave your customers feeling empowered, knowledgeable, and ready to make an informed decision. Leave your customers feeling confident – your business will benefit because of it.

3. Gaining Trust From Your Audience

Another major benefit of content marketing is establishing trust with your audience. Your audience is much more likely to trust your advice and recommendations when you create value without taking anything in return.

Creating new content that shows your responsiveness in your respective industry can help boost your authority and gain the trust of your audience. This can be done by staying on top of trends and frequently publishing relevant content.

Customers are more likely to have a positive association with your company when they see more quality content. Become the brand that is always there – when your customer opens their email, when they pull up Instagram, and when they go to Tweet something funny. A company can’t expect to win if they aren’t showing up to the game.

Drive Business Growth with Valuable Content

Each of the aforementioned elements to a solid piece of content are necessary to building your authority as a brand. Without established authority it will be difficult to grow your presence online.

To establish authority you must continually put the customer at the heart of your strategy. Identify what they want and need, then present it to them through value-driven content and transparency. It’s no longer a “maybe”- it’s what your consumers expect.

Hubspot tells us, “Your job isn’t to close deals, it’s to open relationships.” Expertly prepared content is able to do just that.

content marketing concept -DepositPhotos

Daniel Bailey

Daniel Bailey

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