Marketing May 18, 2016 Last updated May 18th, 2016 2,654 Reads share

5 PR Tools to Master Public Relations Outreach

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Whether yours is a new, small business or one that has been established for many years, it never hurts to increase your Marketing Public Relations (MPR). Even if you think you have a handle on it now, you may be surprised to learn about all of the tools that weren’t available before. You will be in the loop at all times on the latest trends, and be able to figure out how to take advantage of the trends. MPR involves a lot more than just sending out press releases when you have a new product, service, promotion, etc. to announce. It is about getting to know reporters and build relationships with them so they get to know you and your brand. It is about monitoring what is going on, and getting more shares from your audience. Here are some of the best tools you can use.

#1. Upitch App

This is a public relations tool that you can easily use to get the media coverage you need. It is fast and easy to use, and journalists can use it to browse through pitches, announcements, etc on their phones. If you are launching something new, you can use this tool to upload perfectly formatted pitches, news announcements, and more, and you can do it through the mobile app. You can also use the Upitch App on your laptop or desktop, and you can choose geographical and industry filters so your pitches go to the right places every time.

Every journalist who is searching for stories in your location and industry will now be able to see your pitch right on their smartphone. Whenever a journalist swipes right, you will be notified and you can begin directly messaging each other. All journalists have to do to get started is log in, begin swiping, and choose the pitches they are looking for. With any luck, yours will be one of them. This tool is free to use, so there is no reason for you to not take advantage of it.

#2. Buffer

Another free tool that you can use for MPR is Buffer. If you decide you like it and you want to enjoy more features, there are paid plans that start at just $10 per month. You can use this tool to schedule posts for your social media handles, track analytics such as views and clicks, and more. You will also have the chance to learn more about MPR through the Buffer blog, and a daily newsletter that offers loads of great information that you can really use.

This tool is easy to use, and your posts will always look terrific. It is easy to add accounts, and there is a queue that allows you to manage all of your content easily. You will also find a number of reporting tools that will give you loads of important information about posts from the past. There aren’t a lot of unnecessary features to clutter the interface, so you can get things done without any confusion. This tool makes it easy to manage all of your social media.


#3. Prowly

There is so much you can do with this tool that it is tough to decide where to begin. For starters, this is a tool that lets you have all of your video and social networking channels in one location, so your brand tells a story that is truly unique. You have a live newsroom every day of the week, and you can track how effective your stories actually are. The more you learn about what opinion leaders want, the better your stories are going to be.

Another benefit of using Prowly is the fact that you can create stories that are much more attractive than anything you can create using Word. Your stories will be truly eye-catching, not to mention reader friendly. The editing tool is easy to use, and it is also intuitive. You can also use Prowly to create email campaigns that are personal and mean something. Statistics give you the data you need about the performance of your stories, so you can get even better at MPR.


#4. Hootsuite

These days, you really need to take advantage of social media and everything it has to offer. This is where you are going to get a good portion of your customer base, and where you will be able to keep them interested in what you have to offer. When you use Hootsuite, you will be able to better manage your social networks, as well as schedule messages for future posts. You will really be able to find out what your audience thinks about your brand by engaging with them.

Through the social media analytics, you will have a full view of how well your social media is working for your brand, and what you can do to make changes when something isn’t working. You will also be able to add team members so you can collaborate and share social media responsibilities. One of the best features is the security. You can be sure that logins are completely secure, and that all profiles are protected.


#5. Muckrack

This tool lets you find just the right people to pitch to through the use of company names, keywords, competitors, outlets, media types, etc. You will be able to receive email alerts in real time, so you will always know when a journalist has tweeted or linked to one of your articles. Use Muckrack to find out which journalists are looking at your content, and which ones are sharing it on social media. You can even analyze all of the shares to figure out what you need to do in order to make your next campaign a success.
You will be able to organize your media lists, so you can add journalists to various lists, and even include private notes that will make working on your next campaign even easier. If you have any problems at all, help is just a click or a phone call away. You can take advantage of live chat, email, or call them and talk to a live representative.


Images: ”Author’s Own“


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Samantha Millets

Samantha Millets

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