In order to have a successful line of work and make a shift from a small business owner to a big business owner, you need to have a great brand promotion campaign. Back in the old days, people usually spent tons of money to have their commercial aired on every TV and radio station imaginable, but in the process, this became truly obnoxious, which is why this method tends to be counterproductive.
However, times have changed and with technology we have at our disposal, the process of brand promotion is completely different. People got used to online shopping and searching for services that they need done using the internet, so this should be your place to start. Your business needs an online representation, and that isn’t something that can be done overnight. That viral business card you need to create should represent your business in the right light. There are different techniques now, much more subtle and efficient, the only problem is they require some time before the results are truly visible. Here’s how it’s done nowadays.
#1. Website
With the majority of consumers spending so much time on the World Wide Web, it is abundantly clear that without a website, you have little chance of being discovered. Truth be told, if you create a website just for the purpose of having one, it will only backfire. Your website needs to have an elegant design, it needs to be properly maintained, and constantly enriched and updated with new content, otherwise Google won’t rank it as important. This is the representation of your store or office online, thus you need to take good care of it.
By using web performers, you can boost the interactivity of your website, which is very important. Posting tutorials, reviews or other types of videos that explain or rate your services will keep the visitors occupied. You can also add plugins for social media sharing buttons, so that the customers can boast online about the purchase they made. This is a very useful technique especially if you are selling products such as clothes, books, or technology.
Lastly, adding a blog to your website ensures that your site has linkable content, just make sure you offer information and advice that is truly useful. This text can also serve as entertainment for the audience and be tools that you can utilize for the purpose of inbound marketing.
#2. Inbound Marketing
The role of inbound marketing is to boost your brand name in a subtle manner, while increasing your website’s domain and page authority at the same time. You can blog on other blogs and link your blog posts as relevant content. With more links leading to your website, its domain authority will improve.
However, times have changed and with this technology we have at our disposal, the process of brand promotion is completely different. People got used to online shopping and searching for services that they need done using the internet, so this should be your place to start. Your business needs an online representation.
With more links leading to your website, its domain authority will grow, and as a result, once someone Googles your services, your website will be ranked higher in that search. Your product photos need to be optimized as well, and that is done by properly writing meta description tags. Basically, the same thing one would do on YouTube after uploading a video. With more relevant meta tags, the greater the chance of it to be discovered.
Lastly, people who read the posts will follow the links in order to satisfy their curiosity, so, no one forced them to look you up, they just ended up on your website on their own accord. This is why you need to have good quality posts on your blog – to retain the readers there, incite additional curiosity, and ultimately increase the conversion rate on your website.
Do not forget to share the updates and posts on your website via social media profiles. If needed, pay some money for those networks to buzz the posts, and they will become more visible.
#3. Dynamic Gift
Another technique in which makes, everybody wins. This is quite easy, everyone loves gifts, regardless of their size. The gifts you are giving away need to have your brand name and logo printed on them, they need to be easy to distribute and manufacture, and they need to be easy on the budget. Usually these gifts include pens, umbrellas, lighters, USB flash drives, wrist bands etc.
Make sure people know about the promotional event. Once again, you can use social networks to your advantage, or simply distribute those gifts by employing promoters. Great thing about them is that they serve as a constant reminder of your existence, and users are filled with a pleasant experience, and also, other people who see it become aware of you.
Finally, do not forget about your regulars, people who are devoted to you as a provider deserve to be rewarded. Give them gifts that are more expensive, show them that you care about them, and other people will see just how beneficial it is to opt for you as their primary provider.
This is just a start. When you get these things done, a whole new world of marketing, service improvement and customer service will open up for you. Transferring your business online will cut your costs, enable you a better connection with your customers and allow you to collect quite important data about your business. But, don’t try to do everything at once – take your time, go step by step and you’ll be just fine!
Images: “Brand Branding Marketing Commercial Name Concept/Shutterstock.com“
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