What Is Online Marketing & SEO (Search Engine Optimization)?
Online marketing, or we can also call it internet marketing, is one part of every business plan, which is focused on promoting different types of products and firms with the use of websites and e-mails. Every day, online marketing is used more and more often, so you should be prepared for this. In this text, I will talk about online marketing, ways to make it better and to understand it better.
Internet marketing can be divided, but at the end, they are all connected, because every different type of approach can be “updated” with the other type of approach. These types are:
- SEO & SEM (Search Engine Optimization & Search Engine Marketing)
- Web Design
- PPC (Pay Per Click)
- Social Media
- E-mail Marketing
When you do all these types of internet marketing, you can relax and let the internet and your team do the rest of the marketing job for you. Now, let’s talk about this…
SEO & SEM (Search Engine Optimization & Search Engine Marketing)
Every business needs a website. It’s that simple… In order to make your business grow, you need to consider having information about you and your business on the internet for everyone to see. When you do that, you need someone to optimize that webpage in order to make important search engines increase your publicity. SEO and SEM teams can increase the popularity of your webpage, therefore the reputation of your business and every serious firm should have SEO and SEM teams in their internet marketing plan.
When we talk about web design, we talk about too many decisions… All these decisions are important because that webpage will show your business on a small scale. It is important to know what you want, and therefore how you want your web page to look. A web designer can make all these decisions for you, if you don’t have time. Every serious web designer already has a couple of ideas that can be altered to suit your business and your ideas. Making webpages is not easy and cheap, but it will definitely pay off, as we can all see already on the internet.
PPC (Pay per Click)
Pay per click is a type of online marketing where you use links to get direct traffic from one website to another. In this type of advertising, the publisher pays an ordinary web site owner a certain sum whenever someone else clicks on his or her ads on the webpage. More traffic on your website means more types of pay per click advertising, means more money in your pocket without doing anything at all. In this part of online marketing, experts often use keywords (phrases similar to the product they are selling on their target market) and every click on that link or linked picture counts.
Social media websites, like Facebook or Google+, can help you get to know your clientele better and help you choose your next potential buyer, depending on their interests, location and every other information that you can collect from social webpages.
Social media can also be used to ask a series of questions, or even make some questionnaires for your loyal and potential shoppers. With social networks, you can easily find out what can you do to make your product better, try some optimizations and see how people will react and ask what to do to make it simpler and better… These questions can be easily answered by your friends and business partners through social media and all that and more you can do for nothing more than your e-mail address and good will.
One of the ways to solve your online marketing problems is online email marketing. But, as we all know, e-mail should look as good as it can. There are professionals that can help you find your e-mail marketing solution, because as easy as it sounds, believe me, it’s not… The first thing when it comes to e-mail marketing is to set up your mail the best way possible. That means you have to try not to use too many words, but to say a lot of things with those few words. You don’t want to bore someone to sleep with your e-mails.
E-mail marketing is also important because you can send promotions on days when there are big sales of your product and all the important information that you want to share with your buyers.
If you want people to come to your website again and again, you need to provide them with something compelling. Useful tips, industry news and trends, insights that can help them make an informed decision and so on. Even bloggers who only invest in web hosting and some basic web design, can monetize their website effectively if they develop a large enough audience using only good content. People online are looking for information, and the company who establishes itself as an expert within its niche and provides plenty of good content on their website and by guest blogging across the net, is the one that will get hte lion’s share of the market.
To finish it up, online marketing can help you in your search for the “evolution” of your business and that is something you shouldn’t give up so easily. Good online marketing needs time, but that time will one day earn you a great amount of money, and I think that is a good enough reason for you.
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Ivan Dimitrijevic is very experienced when Social Media Marketing and Blogging are concerned. His main occupation is SEO consulting and he is a Senior Consultant at Dejan SEO Australia. He has posted various articles that are connected to a wide range of topics that include Search Engine Optimization, Google Plus, Social Media, Internet Marketing, Photography, Web Design and Copywriting and Blogging Tips.Read Full Bio