Of course we know one of the best and well know monetization strategies utilized by bloggers is affiliate marketing, others are services, Adsense and many more. Other monetization strategies might be more lucrative than affiliate marketing but none can beat affiliate marketing because it’s the first and most easiest step bloggers take in pushing their blog forward. Plus it fits into any shoe size compared to other monetization strategies.
Why is Affiliate marketing better than other monetization strategies?
#1. Google adsense drives visitors away from your blog
How Google Adsense works actually depends on the kind of niche you’re running. A niche like “blogging tips” can’t get you the desired result because your visitors came to your blog to get help and not to click on ads; as a matter of fact, they’re already blinded to Google Adsense and only 2% of your visitors or readers might click those ads. The kind of platform where Google Adsense works best is niche sites where you can make $50-$500 (or more) a day from Google Adsense. It’s not the best monetization strategy because you can lose a genuine reader for just a few cents. Too bad Adsense doesn’t open in new tabs and right clicking might be another big stress.
#2. Offering your service is great but…..
Can every blogger walk through this path? I mean, can you launch a blog today and start offering services? Who’s going to hire you? In order to get this to work, you need to get known both offline and online depending on the kind of service you’re offering. Before you can launch a service, you need to be an expert or else you’ll be breaking your reputation. Go for objects you can lift and not objects heavier than you.
What am I trying to point out here? You need to be an expert (like being featured on known blogs for your services) before offering your service but affiliate marketing is a no-brainer. Anybody can do affiliate marketing regardless of your expertise, there’s totally no requirement for it.
#3. You haven’t/can’t create your product
This is the most difficult strategy ever but at the same time the most lucrative of all monetization strategies. The quality of a product has to be good before it can be used by the public. Your product is permanent license and must be perfect before launch else you’ll break it all. Rome wasn’t built in a day, of course we all know that but most of us don’t have the resources it takes to build Rome. Most folks can’t create product but they can promote it and get a commission so what’s the big deal? This is where affiliate marketing comes in, creating a product might take forever but marketing another person’s product (affiliate marketing) is as simple as sipping a cup of coffee, yet you’ll make some money out of it.
#4. Your blog doesn’t qualify for Banner ads or Sponsored posts
Blogs with banner ads didn’t just get a code and paste it on their sidebar, the blog went through some kind of inspection before being approved. For example, some advertising companies check the impression, pagerank and alexa ranking of a blog before making any conclusion. Your blog might not qualify for these but there’s not need to write an examination or submit your blog for inspection before utilizing affiliate marketing on your blog. It falls in any criteria, even on a day old blog.
See why affiliate marketing is the most preferred monetization strategy? It works for everyone, both newbies and professional bloggers.
#5. Why are you not getting the best out of affiliate marketing?
You might have a good amount of daily visits, a good number of subscribers but you’re not making those affiliate sales, You can check out the complete affiliate marketing tips for beginners and get a full guide in implementing affiliate marketing the right way. So why are you not getting the best out of affiliate marketing?
#6. You don’t have an email list
Build your list! Build your list!! Build your list!!! That’s the talk of the blogosphere. A blog without a list is a dead man walking. You can hit the first page of digg and get an explosive traffic that can crash your server but the fact is that traffic comes and go. The number of visits you’ll get today is totally different from the one you’ll get next week. But your subscribers remain your subscribers, if you utilize email marketing techniques wisely, you’re definitely going to get the best out of affiliate marketing.
#7. You have an email list but you’re not building it wisely
Ok, the phrase “the money is in the list” has dominated the blogosphere and everybody joined an email marketing platform. Are you putting any effort in building your list? The best way is by putting your optin form on visible places like your sidebar, footer, below your post below the nav bar and more visible areas on your blog. It’s all about split testing, if a position doesn’t works for you then try another. Jason previously wrote an article on the best time to start email marketing campaign, you’re definitely going to find it helpful.
#8. You don’t build relationship with your readers
In order to make some good affiliate sales either through your newsletter or on your on your blog, you need to have a close relationship between you and your readers. This won’t give them a doubt and they won’t be hesitant to check out the products you’re recommending to them. Trust comes first
#9. You don’t have traffic
It’s a no brainer, I might be hungry but I won’t see or come to your restaurant if it’s located in an empty desert, get it? But no matter where your restaurant is located, as far as you make some advertisements, you’ll welcome customers and if your food is really delicious they’ll definitely comeback for more.
Now let’s substitute this for traffic
You started a new blog and you don’t have a single visitor on your blog, you can advertise your blog (by blog commenting, guest blogging, social media and more) and you’ll welcome visitors to your blog, if you have quality and mind blowing content on your blog ,they’ll definitely comeback for more (returning visitors).
#10. You have traffic but they’re not targeted
There’s no big deal in promoting your blog but are you doing it the right way? You blog on tech right? Then why would you submit a guest post on a blog that write about sports? That’s exactly how it works. Comment on the right blog, splash your blog in front of the right audience that needs your services.
#11. You have targeted traffic but you’re not utilizing it
Your monetization strategy actually depends on the kind of result you’re wishing for. If you make your affiliate links invisible then nobody will see it. The greatest opportunities comes but once, make the products you’re promoting visible (by writing reviews, using banners and many more) and leave the rest to your visitors but remember this: Patience is a Virtue.
Which of the tips mentioned above has the highest priority?
Never underestimate the power of email marketing; if you haven’t started utilizing it then it’s not too late to give it a shot. These articles on email marketing might be a life saver.
Over to you
Which monetization strategy works for you apart from affiliate marketing? Your success might be another man’s failure you know? Share the strategies that worked for you, the mistakes you made when you jumped into affiliate marketing and the efforts you made in correcting them. It’s definitely going to be an eye opener to the readers. You love this article? Why not share it.
Images: ”Business Concept. Affiliate Marketing Sign on Blue Background / Shutterstock.com“
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