Companies and businesses with multiple locations, supermarkets with an extensive product selection, and large floors, universities with complex campuses are all exploring digital wayfinding solutions to help provide a better customer experience.
Digital wayfinding technology is a novel way of improving a visitor’s experience with your company and environment, but only if it is implemented the right way.
Here are 5 ways you can use digital wayfinding to improve the customer’s experience.
1. Add Convenience
Digital signage and kiosks can point your visitors to a mobile website that can help them navigate by simply following directions on their mobile device.
This eliminates the need to have extensive paper maps/signs in complex facilities and campuses. What’s more, the mobile website can be updated at any time, whereas replacing paper signage in case of updated information is both wasteful and cumbersome.
For example, a retail business can redirect its customers to a mobile site that displays detailed indoor maps for its grocery store.
One point to consider would be that some visitors will expect to get enough information from the kiosk to facilitate them to go where they want. For some, the additional step of finding additional information through their mobile devices could be a dealbreaker.
So make sure the important info is communicated by the kiosk. If the user wants more info, they have the option of visiting the mobile site.
2. Convey Detailed Information
Paper signage can only go so far before it becomes a jumbled mess that’s not really practical for visitors to read from. Visitors might need additional info about the part of the facility they’re in or they’d want to go to, and digital wayfinding comes in very helpful here.
You can offer a lot of information through digital signage to ensure the visitor reaches the places they want to be, without much hassle.
3. Remove Language Barriers
In case your business is located in a tourist hotspot, you can make use of digital wayfinding’s multilingual benefits.
Digital content can easily be translated into as many languages as you want with a few steps. If you want to take it a step further, you can refine the content by having it written by native writers, but this is not necessary.
Basic but effective communication in the customer’s native language is really valuable. The removal of the language barrier makes the experience of your customers much less stressful and allows them to focus on what they really want to do.
4. Focus on Visuals Rather than Words
A picture is worth a thousand words, and that especially true when it comes to digital kiosks. With limited space, you need to communicate effectively with your visitors.
And sometimes visuals can just communicate what you want better and much more clearly than text. Visuals are also universally understandable, so if your location is visited by people who speak various languages, it’s going to make things much easier for them.
5. 3D Maps
Interactive three-dimensional maps can make the experience of visitors to your location much more pleasant. 3D interactive maps are much more dynamic and easier to understand than 2D maps, and the user can play around and look for places of interest as they please.
Technology has benefited our lives in nearly every way, and digital wayfinding is just another stellar example of that. Be sure to make use of the above-mentioned ways to enhance your customer’s experience through digital wayfinding.
couple walking through mall -DepositPhotos
