April 3, 2019 Last updated March 27th, 2019 215 Reads share

7 Tips to Fully-Optimize eCommerce UX for Your Online Store

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Building the perfect eCommerce UX is crucial to increase conversions and generate more sales. Each component of your website must work in harmony with the others. From your web design, typography, content and numerous page elements. Also, if your website isn’t easy to navigate, this may affect your search rankings on Google.

Now, in this article, I’ll share some of my thoughts on tips you can use to optimize the UX for your eCommerce store.

Tip #1: Browse Top eCommerce Websites for Inspiration

You already have a website and you’re looking for inspiration. The best way to make the right decisions in order to improve the UX on your website is to browse the most popular eCommerce websites on the internet. Check out your competitors and study eCommerce industry leaders. If nothing else, you’ll get ideas about how you can improve your user journey online.

The best way to do this is to visit MyIP.ms and do a search for Shopify’s IP address (23.227.38.0). With this, you can look at all of the most popular websites hosted on Shopify’s IP. These are all Shopify stores that are killing it in the eCommerce game thanks to their great UX. Let’s take a look at some popular online stores.

Jeffree Star Cosmetics

 

Lavish, lux beauty products from Jeffrey Star Cosmetics has a massive fanbase. Because 0f this, they can get away without clearance sales and discounts. But, like everyone else, they understand the importance of free shipping and are sure to let customers know about the option as soon as they land on the site. The images and text throughout this store carry a strong brand message.

ColourPop

 

The first thing a new visitor sees when landing on ColourPop’s website is an invitation to collect A $5 coupon in exchange for their email address. This is the perfect lead magnet and purchase incentive. If you don’t have an email newsletter for your eCommerce store, it’s time to start one.

FashionNOVA

 

And, you can take this a step further by following FashionNOVA’s lead and gamifying the lead collection process. While you may be offering a 10% discount to most shoppers, many will be happy to try their luck for a chance to win 50% off,

Now, take some time to browse these sites, see what they have in common, and enhance your own online store’s UX.

Tip #2: Use More Powerful Images and Words

If you view the websites above, you’ll notice that they all have a strong focus on powerful imagery. In a world where companies are fighting for customer attention online, long paragraphs and text have never been more out. Put the time and effort to create a unique visual experience like the websites above offer up and your customers will be impressed.

 

Not only should your images be professional, high quality and very colorful, but they should also be interactive. According to a study done by UPS, only 70% of customers are satisfied with the ability to zoom in on product images.

Tip #3: Don’t Forget About Responsive Design

In a study, 48% of customers say they felt frustrated about websites that were poorly optimized for mobile. This is a big deal when 63.5% of eCommerce sales are made on a mobile device. That number is only going to go up. Building a great user experience on a desktop is important, but putting time and effort into crafting a great experience that’s responsive for all display sizes is just as crucial.

Once your desktop store is ready, you need to test, test, and test your mobile version over and over. Go through every last inch of the website. Test all buttons, banners, images, and widgets. You need to ensure that everything flows smoothly and make adjustments where things aren’t quite up to scratch.

Tip #4: Add Personalised Product Recommendations

Adding personalized product recommendations based on the items a customer is browsing can be a very powerful way to add a personal touch. Personalized recommendations impress the customer and increase sales. 31% of sales on eCommerce websites are attributed to customized product recommendations, according to this study.

 

Tip #5: Ask for Customer Feedback or Opinions from Others

One set of eyes won’t be enough to solve all of the potential shortfalls of your website. Then, add a feedback option for visitors and customers to use so that they can give you their thoughts on their experience. Not able to gather enough data from your customers? Ask your friends, your family, or other members working on your eCommerce store.

Request opinions on everything from website layout to selected images and colors. Invite people to tell you what they think should be changed. You don’t have to make the changes that are suggested to you, but you should take note of them, regardless. The more information you gather, the more you can learn about what may or may not need changing.

Tip #6: Give Customers Tools to Serve Themselves

A report states that more than 90% of customers prefer to go to a brand’s website and make informed purchases without the need for having to contact customer service in any way. What does this mean for your eCommerce store?

 

To start with, you should include an FAQ with all of the questions and answers anybody could ever need to know about your business. Standard questions like shipping times, returns, and refunds should be covered. The FAQ should be accessible and easy for visitors to understand. If you are able, you should strive to provide more self-service features too, such as onsite order tracking or richer product details.

Tip #7: Use a WordPress Page Builder for eCommerce UX on a Traditional CMS

WordPress is no longer a tool for bloggers. Thanks to powerful WordPress page builders, it’s now very easy to create beautiful, responsive websites without any coding knowledge. Page builders make it easier to develop your website from scratch. Additionally, they make it convenient to stage changes, introduce new features, and update content across your entire site.

Collaboration is far easier because coding isn’t necessary. Although, if you do know CSS, it can go a long way. With a decent WordPress visual editor and CSS coding knowledge, your options are practically limitless. In fact, some WordPress hosting providers even come with page builders preinstalled.

Final Thoughts

That sums up our look at 7 tips for optimizing UX for your eCommerce store. I hope that this post has been an interesting read. I invite you to share your thoughts on these suggestions start making improvements to your store right now.

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Ashley Kimler

Ashley Kimler

Ashley Kimler is part of the superhero team at Heroic Search in NYC. She's been working in the digital marketing industry for over a decade. Follow @ashleykimler and @heroicsearch on Twitter to see what she and her team share next.

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