March 13, 2019 Last updated March 7th, 2019 1,358 Reads share

Top Web Design Practices for the Success of Your Business

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In today’s global and competitive marketplace, just having a digital presence is not enough. An optimized, functional, and interactive website is a must-have for capitalizing on opportunity and captivating real. The Internet, unfortunately, is swarming with bad and poor website designs which miss both the technical and content mark. Clients and developers alike continuously keep contributing to the current outbreak of designs delinquency in equal measure. It’s high time now to end these poor websites, once and for all.

Designing a website for your company is not a stroll in the garden. Every detail needs to be carefully analyzed, thought out, and meticulously-planned. The website is the face of your company and it should convey the users your entire story. Great web design always evokes emotions and drives actions. In this complete guide, we’ll be looking at how you can design your website to get users to do exactly what you want them to. From page layout and the best form of navigation to how to use colors effectively and much more, our main focus is to provide you everything you require for formulating your ideal design, one which will allow your brand to flourish.

Here is the list of best practices for web designing to take your business to the pioneer of success.

Fast Loading


Who wants to wait and wait and wait for the site to load? None. You need to design websites of your company with prompt loading times for all users on all devices. You can use Pingdom or Pagespeed Insights by Google for checking the speed and performance of your website.

Mobile compatibility



Everyone nowadays uses smart devices on a daily basis for multiple purposes. You must create an engaging, interactive, and mobile-friendly design which your audience can access whenever they want, wherever they roam.

Tracking Enabled


Analytics is the best way of determining that your website is actually doing its job. The final design must include functionality to gauge key indicators like traffic, goals, and conversions.

SEO Savvy


You must not underestimate the power of optimizing your website for both browsers and humans. You should develop compelling, influential, and readable content for your audience. In addition, always include all important on-page SEO tags and elements for the search engines, including schema and XML sitemaps.

Enabled CMS


The written word has not lost its charm and influence. For the captivating audience, consistently publishing fresh and original content is one of the very successful ways as this can deliver invaluable and long-term digital marketing momentum. You can also include a back-end Content Management System in the design so that your clients can post and edit content as needed.

Conversion Optimized


If you have a conversion-centric client then you should implement tools for the creation of campaign landing pages into your design. These designated pages can help you to keep your audience moving through your site and direct them to schedule an appointment, request a product demonstration, even make a purchase, and take action.

Email Marketing


Yes, Email marketing is still a thing and a very effective thing at that. The email of a website should sync with the client’s email marketing system for seamless access and connection.

Social Media


Social media is the modern platform which opens up a vast space for the interaction with your audience. You should never miss an opportunity to leverage the power of social media. You must integrate all relevant social media platforms within your design. This allows users to quickly access social media pages from the website. It instantly broadens the reach of your company and helps to increase its visibility and traffic.

Strong Security


You must never compromise with the on-site security. Fundamental security and privacy protocols are the factors which every design should include basic security checks for the protection of clients and user data.

Progressive Web Apps


Tech-inspired and savvy web designers who are intrigued by the impact apps have on mobile media platforms, have successfully blended the very best web and features of the app into a hybrid known as Progressive Web Apps. As a developer, you must consider including various features into your design like splash screens, push notifications, and animated page transitions to elevate overall UX.

Machine Learning And Artificial Intelligence


This is among the most burning topics and features of any website nowadays. Artificial intelligence is no longer a futuristic and high-tech term. This has successfully worked its way into our everyday vernacular and online experience. You must have experienced this while posing any question to Siri or Alexa. Adobe’s Sensei is also delivering AI tools to a wide range of web design platforms across the globe, making it a more accessible, available resource.

Its time for website owners for an immediate online renovation. You must remember that it’s not about grand gestures and overhauls. This year will focus on a shift towards simple, functional, and futuristic designs. Implementing these standards as a non-negotiable design baseline can have an effective and significant impact on the way we do business and connect with a potential audience online for optimal ROI with every user engagement. Get yourself updated and check more about B2B web design best practices to become market leaders!

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