July 7, 2022 Last updated July 7th, 2022 623 Reads share

Which Social Media Platforms Should You Use for Your Small Business?

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We live in an era where smartphones and overall technology rule over our lives. You can’t do anything to escape it. Half of our lives are online, and we must maintain them. And as bad as that sounds, we have an advanced way of communication, and there are a lot of positive sides to it.

Creating your own business can be hard. There is a lot of frustration and anxiety on the way there, but it all pays off in the end. You just have to be passionate about something to make it. That way, you know that what you create is the best version of it.

A part that has a key role in creating your own business is marketing. Marketing is the way new people are going to learn about your business. The more people know about it, the better. And with the power of social media, marketing has been easier than ever. You can promote your product/service for free. You just need to build an audience.

But with the dozens of social media apps that exist, you’re probably asking yourself which social media platforms you should use for your small business. You’re about to find out!


What is social media marketing?

Social media is a common and effective way to promote your small business. Many people who are starting out are using it, and it can be really helpful. It’s the act of promoting your product, building an audience, increasing sales, and increasing website traffic.

With the help of social media, you can turn your small business into a big one. But you need to know the right way to do that. It would be best if you keep your audience engaged and interested. Otherwise, people won’t come back to your page.

Learning how to use social media for marketing can be hard. You just need to do the research and gather the right knowledge to be successful. If you’re struggling with how to do social media marketing and starting out your small business, you should visit this page, Bizop!. It can help you a lot.

We did the research and found out that Bizop! gives you all the necessary tips and steps in order to create your own small business and promote it. Finding a page like this can be hard because there are millions of web pages out there, so if you’d like the scoop, click here.

Which social media platforms should you use for your small business?

As you know, nowadays, there are countless social media platforms. Many people use them. But it’s hard to choose the right platforms to promote your small business. You need to target the right audience. So in order to resolve this problem, we checked out some statistics.

You’re probably familiar with Facebook because, to this day, it’s still the most used social media platform. No matter what kind of business you have, you will probably find your audience on Facebook. 93% of marketers use Facebook for promotions. Around two-thirds of Facebook users visit a local business page at least once a week. And that’s why Facebook is really important.

The second best social media app for marketing is probably Instagram. Small businesses on Instagram focus on good aesthetics, and it’s highly visual. People love to see your products with an amazing background and lighting. You’re almost assured of being successful with Instagram. You just need the right strategy.

A newer but really popular social media app is TikTok. The whole world is using it in 2022. It’s an amazing way to promote your business. People love short videos that don’t require a big attention span. You can also use Twitter, Reddit, Snapchat, etc.

What should your strategy be?

The strategy that you’re going to acquire for promoting is one of the most important parts of every small business journey. First, you need to create a great and high-quality product. It would help if you made something people need or never knew they needed.

First, you need to identify what your goals are. You need to know where you are starting and what you want to achieve. Defining what your goals are, and creating an adequate strategy, will push you further in the process of succeeding.

After you do that, you need to be inspired by the industry. You need to find out what’s popular lately and what people love. You need to see what hashtags people are using and what songs they’re into, what’s the overall aesthetic in that period of time.

Another thing you would have to do is check out what the competition is doing. You need to get inspired by that and make even better versions of your products. Finding and getting to know your audience is the next crucial step. After you manage to do all of that, you’re just left with creating compelling content and moving with the industry.



Starting your own small business could be one of the best things you can do. It’s amazing to create something that you’re passionate about and love. Getting positive feedback and getting to hear how people love your products is even better.

But you shouldn’t get discouraged if everything doesn’t work out right away. It’s really hard to be successful immediately. The process can be long and hard, but after your name begins to be known by people, you made it. All you have to do after that is create great products.

But choosing how to promote your small business is hard. So if you were wondering which social media platforms you should use for your small business, we hope we have helped you. Every social media has its positive and its negative sides. No application is perfect.

It’s important to make a connection with people. Because, after all, your customers make your company what it is. It’s a lot easier to succeed with your business through social media. Today there is a market for everything, and whatever you create will be wanted by someone. Just don’t doubt yourself, don’t let others discourage you, and you’re set.

Dimitar Talevski

Dimitar Talevski

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