Business October 26, 2018 Last updated October 25th, 2018 147 Reads share

Social Media Localization: Why Your Business Needs It

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As more and more people are using the internet, the need for localization on social media keeps increasing. Companies which want to increase their sales and reach new markets should keep in mind that the best way to do that is by having direct contact with all potential customers.

Social media platforms offer a great way of quick promotion of your services online as well as communication between your company and the foreign markets you are trying to expand to. A multilingual website might be a basic necessity if you wish to make your company international, but social media localization is just as important. Here are some reasons why.

You can increase your website’s traffic

Running your social media accounts in English will help drive some traffic to your website and it can even have some non-native speakers give it a try. Even though your website might be translated in a large number of languages, the people who speak them won’t be able to know about that unless you promote it through your social media accounts.

Localizing the content you upload in all the languages you have chosen to support will help your followers and potential customers know that they will be able to use your website too, in their native language. Even if a customer speaks English, it is highly likely that they will not feel comfortable in using a website which is not in their native language. They could easily misinterpret things and make mistakes.

By translating the content your social media accounts you will be able to attract more people to your website by letting them know you support their language. On top of that, they will know that no matter what they come across while using your services, they will be able to get all their problems solved in their language. That can truly help establish trust and a feeling of security on their side and it will help you attract more visitors to your website easily.

You can interact better with your customers

It is no secret that every customer wants to know they will be able to come in contact with a company when they are buying their products or services. A business that has a strong online presence and responds to the customer’s questions and messages will gain more ground than others who are not as responsive.

Being able to interact with your customers from all around the world will have a number of benefits for your brand. First and foremost, you will be able to understand what each individual market needs and work towards providing services and products which will cover them. You will only be able to learn about these needs though when you are able to directly speak to your audience in their native languages.

Along with that, you will also be able to better understand your customers’ expectations from your business. By localizing your social media accounts, you will start receiving many messages on your posts and your customers will also have a chance to interact with one another. Through all interactions that take place, you will easily be able to gather information about what they like and what they don’t. This can help you understand the needs and preferences of every single market you have expanded to and it will eventually help you design better offers and services for each specific country.

You will gain free advertisement

Social media localization means that your customers will be able to interact on your posts in their native language. As we mentioned earlier, the number of comments you will receive will start growing. So will the number of shares. You can even test this out with just one language in the beginning with the help of a professional translation service such as The Word Point, and see how it will start happening in a very short amount of time.

Localized content is a lot easier to share for your customers and it is also a lot easier to understand for their followers. Since your content will make sense to their friendly environment, they will be way more likely to share it on their profiles. At the end of the day, what you will achieve is free advertisement on the social media platforms you have chosen to be present on.

This will help drive more traffic to your website and offer you a bigger following on your social media accounts. On top of that, your customers’ followers will be a lot more trusting towards your brand as they will have seem your posts on profiles of people they are familiar with.

You can customize and design better promotions

Each market you expand to has different customs, behaviors and needs. By creating and sharing generic messages simply translated in many different languages, you will not be able to achieve much in regards of the satisfaction of your customers.

Each and every customer like to feel like they are unique in your eyes and by localizing your social media accounts you will have the chance to customize the messages that you share on your platforms. By creating special offers and promotions for each market, you will be able to reach out to more locals who will be interested in them.

Your brand will look more customer-focused

Many big companies fail to understand that the reason why social media localization takes place is because it is crucial for the customer to feel important. A business which takes their customer’s experience seriously will go the extra mile and make sure all their customers are able to understand everything they have to share or announce online.

By localizing your content on your social media accounts, you are making sure that every follower feels involved. By providing content that has specifically been created for a particular market, you are showing your customers that their needs are your top priority.

In Summary

Localizing your social media accounts can offer a large amount of benefits to your business. Not only will you be able to better connect with your customers and solve any problems that might come up, but you will also be able to better adapt your products and services to each individual market’s needs.

While it can be a little too much to handle at first, you can start with only a few languages and work your way up as the response from your customers keeps growing too. At the end of the day, you will come to see that a localized websites definitely needs to be paired with the right localized social media accounts.

Pauline Farris

Pauline Farris

Pauline speaks Portuguese, English, Spanish and Italian. She travelled the world to immerse herself in the new cultures and learn languages. Today she is proud to be a voting member of the American Translators Association and an active participant of the Leadership Council of its Portuguese Language Division.

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