If you are an e-commerce seller intending to use Instagram to increase your business, it is essential to have clear ideas on which strategies favor sales and which do not. Instagram Shoppable, for example, could prove to be one of the best solutions to sell your products. In this article, we will discuss How to improve ecommerce sales with Instagram Shoppable.
How to Create Winning Posts
Has your account been approved? Perfect! Now you can finally start using Instagram Shoppable. If you are not too familiar with using the platform, creating winning posts will not be easy immediately.
Even if you are not a social media strategist, you can still try to understand what the elements are that make a post successful your profile. Here are useful tips for your strategy.
Tag the Products
Tagging products is absolutely essential to ensure a real conversion of your posts. The tags, in fact, not only allow users to view the details of a product but also direct them towards the purchase path.
If a user likes a product you have published, just click on the tag to know its name and price. And if he wants to buy it, he will only have one click to do it.
Include Test Posts Using Influencers
In the past, celebrities drove customers to purchase. Now, there are influencers. This explains why collaborating with profiles that have a good following is essential to strengthen the visibility of your brand and generate contacts.
Clearly, not all influencers are the same, so you will have to choose the right one to achieve your business goals carefully.
Use High-Quality Images
When it comes to online shopping, it is clear that users cannot physically interact with products. The images and videos then become fundamental in this context. The importance of publishing high-quality images cannot be overstated.
Choosing grainy, badly edited, or unprofessional photos will end up discouraging your audience and making you lose money. You will, therefore, have to hire a professional photographer if you really want to do it right. Because, remember, aesthetics is everything on a platform like Instagram.
How to Create Winning Stories
We will reveal a secret to you, creating successful Stories is pretty easy, once you know a few little secrets. So let’s see what it is.
Use Stickers for Products
Just like the hashtags, which the product stickers in the Stories allow users to have more information on the product in question and then to buy it. Nothing is difficult then. Once you understand the mechanism, it will not be difficult at all to be able to use the stickers that best suit your needs.
Save the Stories in Highlights
We all know, Instagram stories have a duration of 24 hours. But if you don’t want your users to forget about them, then we suggest you add them in “highlights.” These will appear in your profile, in the section below the biography, so that the Instagram followers can see them even before your posts. In this way, you will have the opportunity to leave your products in highlights, well visible for your audience.
How to Show Products in the Explore Section
Many companies try to appear with their contents in the Explore section, and it is certainly not difficult to guess why. This allows the brand to increase its visibility and also conversions. But if you really want to be present in this section, you will have to follow some instructions.
We explain here why it is so important to use hashtags as these allow you to enter the Explore section. In fact, if you really care that your content appears here, you must use product tags in posts and stories.
Beyond these, it is also very important to use location hashtags to be able to have your own content in Explorer. By adding your position to the Product Stories, you will appear in that section before the users who have tagged themselves in your area.
Easy to use and useful for your success, why not use them then?
Interact With Followers and Be Authentic
Interacting with the public is a fundamental action to be able to appear in the Explore section. The algorithm that selects the posts to be shown to users mainly chooses content that is relevant to them.
This means that the more you interact with followers, the more you have the opportunity to appear in Explore. Clearly, it is not only important how many times you interact with them, but also how. Users know that brands are often willing to have a relationship with them only for monetization purposes, so you will have to show that you are really interested in relating to them.
How to do then? Try to ask interesting questions to your followers, so as to have answers that identify their habits well. Or reply to their comments, so as to create a relationship directly with those who follow you. Be authentic and be truly curious to know who you are dealing with.
Extra Promotions for Posts
Suppose we create winning posts now and start promoting them. Let’s see what will happen.
Use Instagram Advertising
The advertising on Instagram is important; let’s face it. Of course, often the problem is that the limited budget that you have available, but this is a fundamental tool to make your brand known. In particular, you can choose to sponsor four types of posts: photos, videos, carousels, and Stories. You decide which one is most suitable for your audience, and try to get all the visibility you want. Brands like activeig help you to grow your profile in less time.
Contact Influencers and Micro-Influencers
The influencer is the real and solid proof, in the eyes of users, of the validity of the product you offer. That’s why it’s important to open up to collaborations of this type. Where your budget is small, then consider being able to collaborate by offering free products to influencers.
Another idea may be to work with micro-influencers, increasingly in demand by companies with e-commerce. These are profiles with a follow-up ranging from 10 thousand to 50 thousand followers, which entails modest costs for collaboration and the possibility of achieving your goals better.
For example, if you want to conquer women who lead a normal life, it will be easier for you to do it through people who prove themselves like them rather than collaborating with Instagram stars with millions of followers. Having clarified all this, now there will be nothing left to do but start taking the first steps with Instagram Shoppable. It is easy and practical tool to use, which will ensure a considerable success, especially if you manage e-commerce platforms.
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