December 15, 2020 Last updated December 15th, 2020 654 Reads share

Basic Guide To Proper Text Message Marketing

Image Credit: DepositPhotos

Since most customers use their mobile phones for texting, calling, browsing through social media, and searching for information, there’s no doubt that text message marketing could still be an effective way to reach them. If you’re an entrepreneur who wants to grow the business more, you could consider investing in this type of strategy and reap the benefits such as increased conversions, revenue, and many more. 

Text Message Marketing: What Is It?

Primarily, text message marketing is defined as a process of sending text messages regarding business news, promotions, sales, and other related information to your customers on their mobile devices. It’s one of the different types of digital marketing strategies designed to build brand awareness on a more personal level. 

When it comes to this marketing strategy, you may have the option to send messages in bulk or send individualized messages to specific customers. Whatever the tactic, using this marketing approach allows you to get through to your customers and build a more personalized relationship with them. It could be useful if you want to generate sales and make your business more successful in the long run. 

Text Message Marketing: Tips To Consider From The Get-Go

Now that you know what text message marketing is, it’s time to get familiar with how you can make the most out of it from the very beginning. If you want to give this marketing strategy a try, below are a few tips to keep in mind: 

Use A Great SMS Marketing Software

When you decide to do text message marketing, the first thing you should do is to use enterprise SMS software. While sending text messages to customers can be done manually, it may not be the most practical way. Typically, text message marketing is designed to make your marketing efforts more simplified and convenient. 

Therefore, when you do manual text messaging, you may have to spend more time, money, and energy. This is where an SMS marketing tool comes to the rescue. With this modern innovation in place, you can easily manage your text messages and ensure everything will run smoothly. As a result, you’ll be able to take advantage of the benefits of text message marketing. 

Get The Consent Of Your Customers

Realistically speaking, not all customers like the idea of receiving business texts now and then. Unless you get their permission in doing so, they can get irritated and, as a result, you lose your credibility as well as your chance to build a good relationship with them. 

For this reason, you should only begin your new campaign once your customers give their phone numbers and agree about receiving messages from your end. That way, you can expect better results from this marketing strategy. 

Send Text Messages In The Appropriate Time

For most of your customers, getting flooded with text messages in the middle of the night is never a good idea for your business. It’s one of the deadly mistakes you should avoid when dealing with this type of marketing. Hence, just like consent, it’s essential to text your customers only at the appropriate time to prevent them from getting annoyed. Sometimes, they may feel you’re unprofessional if you send messages at random hours. 

To avoid this from happening, try to figure out when should be the perfect time to optimize your text message marketing efforts. To be sure, you can schedule the sending of messages during day time when most of your customers are awake. 

Don’t Flood Your Customers With Text Messages

In addition to timing, bombarding your contacts with text messages isn’t good for your business. Although it’s tempting to inform them of every piece of business information you have, you shouldn’t overdo your efforts. The more they receive an overwhelming volume of texts from you, the more they’ll decide to opt out. 

Because of this, it’s always a good idea to schedule your text messages and limit the number of texts you send to a certain number of contacts. That way, you can avoid them from getting annoyed by your marketing methods. 

Personalize Your Text Messages

No matter what you communicate through SMS, it may become ineffective if they sound robotic or creepy. That’s why it’s crucial to add personality to your messages to entice customers. To do this, you can use a conversational tone or add a few emojis to make it friendlier. 

When you do this, your customers may feel more valued and appreciated. Plus, you may be able to quickly get through to your customers and captivate them with your offerings. 

Keep The Texts Short And Straightforward

Typically, sending lengthy and tedious text messages will not catch the attention of your customers. In some cases, they’ll not bother reading them and will decide not to entertain them at all. Therefore, if you don’t want this to happen, be sure to keep the texts short and straightforward. 

To be successful with your text message marketing efforts, you don’t need to exaggerate the message content. Even if it only contains one sentence but communicates your marketing message coupled with a striking call to action button, you can draw the attention of your contacts. More importantly, you can get the conversion and revenue your business deserves. 

Provide Value To Your Text Messages

Regardless of the text content, you should make sure that it’s relevant and provides value to your customers. In most cases, they’ll be more thrilled to give their mobile numbers if you also offer something valuable in return.  

Aside from giving useful information, you should consider adding promotional offers such as coupon codes, discounts, incentives, and many more. These things will undoubtedly create a sense of anticipation and surprise to your customers in the long run. 


Given the importance of text message marketing to the modern marketplace, numerous entrepreneurs are now harnessing its power for their business. If you want to take advantage of this method, follow the tips mentioned above, and you can effectively engage with your customers, drive conversions, and boost your revenue. 

Person using smart next to coffee mug -DepositPhotos

Irene N

Irene N

Read Full Bio