April 16, 2020 Last updated April 16th, 2020 195 Reads share

3 Brand Protection Best Practices Enabled by Reverse WHOIS API and Reverse WHOIS Search

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The Internet is a vital business tool to promote one’s brand. However, its pervasive use has also created challenges in that any business’s online property is fair game to cyberattacks. It is up to entrepreneurs to employ advanced tactics and tools to prevent brand abuse. And while brand protection may be tedious, it is not impossible with the help of products like Reverse WHOIS API and Reverse WHOIS Search.

3 Ways Reverse WHOIS API or Reverse WHOIS Search Can Help Protect Your Brand

A study says that brand loyalty is worth ten times more than a single purchase. Then again, who would continue consuming a brand’s products and services if the company behind keeps suffering from cyberattacks and brand abuses of one or more internet domain names? In short, companies need to safeguard their brands from all kinds of threats and sustain customer loyalty along the way. Here’s how.

Preempt Cybersquatting

It is common for cybercriminals to mimic the domain names of well-known brands to trick users into visiting their sites. Users who want to shop on Amazon, for instance, could quickly end up on a typosquatted domain like amazan[.]com if they hardly pay attention to what they type into their browsers. At best, they would only land on somebody’s else page and quickly notice, but what if they come across more sinister threats? They could easily suffer from a system infection if the site is a malware host and later criticize the brand for it.

To avoid such occurrences, brand protection agents can use Reverse WHOIS API/Search to identify all domains that contain the keyword “Amazan” in their WHOIS records so they can warn their clients about the potential harm of transacting with the entities found. The owners of these sites may be riding on the popularity of the Amazon brand. And the websites they operate may be harboring malware that can infect visitors’ computers.

Avoid Dealings with Risky Third Parties

Not all threats come from outside one’s company. Some can be insiders, such as untrustworthy partners or suppliers. This risk is the reason why stringent third-party assessment is a must for any business. Entrepreneurs must remember that a slight on a stakeholder’s reputation leaves a negative impression on their product and service offerings, too.

Business owners need not fret, though, as Reverse WHOIS API/Search can help them scrutinize potential partners’ or suppliers’ WHOIS records using their organization name as a search term to verify information initially.

Boost Customers’ Experience

Effective branding strategies are crucial for a company. But all marketing efforts would be futile if customers don’t get the best experience possible to start supporting a brand. Note that 73% of consumers become loyal to brands because of excellent customer service. Their purchasing decisions are highly influenced by how pleasant their buyers’ journey was.

Reverse WHOIS API/Search is also handy in enhancing customer experience. Both tools can help business owners obtain customer information without annoying them with a barrage of personal questions. Retailers can, for instance, get a list of domains a customer may have ties to. The client may be running his/her own site for a business or working for the company that owns the domain. Either way, business owners can use this piece of information to get a better idea of what the customer’s interests are. That can lead to the creation of more personalized marketing campaigns, which is critical for entrepreneurs that want to enhance brand loyalty.

Conclusion

Online competition is getting stiffer over time. As more and more brands troop online to peddle their wares, we can only expect business owners to step up their game. Entrepreneurs must realize that gaining brand loyalty doesn’t just lie in running the best marketing campaigns and providing the best customer service. Amid today’s scarier threat landscape, companies need to assure clients that they’ve got their backs, too, when it comes to cybersecurity. Brand protection tools like Reverse WHOIS API and Reverse WHOIS Search can help organizations do all that and more.

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Jonathan Zhang

Jonathan Zhang

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