Whatever your domain is, you should aim to build a successful business. Have you wondered about creating an effective ecommerce channel using your brand website, to begin with?
All you need is a successful marketing strategy. There is significant competition in each field. To tackle competitors, there is no alternative to effective brand marketing.
Meanwhile, there are several challenges about to come your way. However, the main issue is the budget here. Genuine business development is impossible without a reasonable budget.
Wait. All small brands don’t have a lavish budget. Therefore, it’s time for Plan B. You can optimize your expenses, follow a lead strategy, and cut costs as much as possible.
Create Your Website for Free
You don’t need a designer website to sell your products. However, I must tell you about niche website development strategies.
At first offer in-depth information about your products and offerings. For example, we will cite the website layout and content details of Everyman. If you need the right wire cable key ring at a fair price, it is your go-to option, without a doubt.
After comparing website details and product info from other sites, I found the details of Everyman’s website that stand apart:
- Substituting copper with steel: Everyman pulls up the same stylish and elegant design, substituting silver with steel
- Functionality: making tailored cable key rings dedicated to keys
- Durability: Using metal alloys in stainless steel key rings for durability
- Engineering: Everyman’s wire cable key rings can withstand high pressure, wear and tear
- Tensile strength: Everyman’s 4in cable can withstand weights up to 5 kg
Cost involved:
- Extravagant cost for website development- $0
- Backend Development– no additional costs
- Front End Development– $500 (buffer) (to be used if external designers are needed to work on the website)
- Content Development– $500 (average contract wages for 2 content writers)
Cost-Effective SEO Strategy
Today’s throat-slitting competition demands a unique SERP ranking strategy. Begin with a robust eCommerce SEO strategy. You need at least 1 SEO expert with more than 10 years of industry experience.
Such experts claim $100 to $150 on an hourly basis. You also need an assistant freelancer who might claim between $75 and $200. However, it is a one-time cost.
Impact of SEO Marketing
Firstly, your SEO optimization will help your site rank higher. Certainly, people will come across your brand name, when they search “cable wire key ring” or similar keywords.
Secondly, you can efficiently market your products when your website appears on top of SERPs. After that, you can contact wholesalers, distributors, and retailers directly.
Cost Involved:
- Senior SEO expert- $150/hour
- Junior SEO expert- $100/hour
- SEO Tools subscription- $500/month
The Money Angle
When selling everyday items with low MRPs, competition pangs you the most. Meanwhile, your customers want your product to offer the best value for money and top benefits without fail.
After checking out Everyman’s website, I would like to offer you an excerpt of how your ideal product description and other landing page details should look like:
“Imagine a key ring of poor quality coated in vinyl black costs below $5. You can buy one every 2 to 3 months. But the compiled cost at the end of the year would be more than $15.
Instead, I recommend buying trendy yet durable wire cable key chains. Everyman’s pack of 3 stainless steel wire cable key rings cost $9.45. At this price, you also get a 4in.”
Free Social Media Marketing
In the US, 74% of customers love shopping from Instagram sellers. Of them, at least 58% bought an item they saw from a social media recommendation.
Hence, I need not repeat how vital social media is for your new brand’s promotion and building brand loyalty. Meanwhile, social media marketing costs can be “0” if you have a media-design-content team.
I’m sure you have that already, when you’ve launched your brand website with product listing.
Tricks to Cut a Slack Above Your Rivals
This 6-step strategy is all you need. Start with hiring efficient copywriters. Prefer those who have worked with big brands. They can write at least two social media posts, brand promotion posts, product detail posts, and unique brand discount offer posts on behalf of your brand on social media pages and channels.
Analysis
If each post draws at least 100 traffic, you can create a follower base of 6000 in a month. Now, you can easily make sales of at least 10 units per 500 followers. Hence, I may project sales of 120 units in a month.
**The calculation is based on the assumption- that your product is priced below $10
Enjoy the Benefits of free Email Marketing Too!!
An effective email marketing strategy has many benefits. Firstly, you can be in sync with your customers. You can also send them personalized offers, valuable info and influence their actions eventually.
The best tools for Free Email Marketing are:
- Mailjet.com- offers 6000 free emails/ month, AI email writing to suit your brand voice, tone, and nature
- MailerLite.com- Offers 12000 free emails/ month; use their free marketing email templates
Hire more content creators when your business gains traction. Till then, these sites will work wonders for you!
Cost Involved:
- Sign-up cost- $0
- Paid Email Marketing apps- $750 to $1200/ month
- Email Marketing Agencies- Up to $1500/ month
In conclusion, there is nothing better than a well-optimized site if you’re thinking of ecommerce from your website. Well-optimized businesses like Everyman have followed this lean tactic since day 1.
They spend less and use free resources as much as possible. You can also create an expense itinerary of brand marketing and e-com website building for a 2-year runway.
Use these pro tips and take your brand higher. Contact us for more marketing advice!
