June 11, 2019 Last updated June 10th, 2019 1,737 Reads share

What Determines the Success of your Mobile App?

What Determines the Success of your Mobile AppImage Credit:

In today’s modern world, the mobile app market has seen enormous growth. The Internet can be accessed easily on smartphones and tablets, rather than on a computer. And since many prefer using the web on their smartphone, most of the businesses today are focusing on offering an excellent mobile experience to its customers. With over a million apps across major app stores, the annual revenue of the app market is expected to grow to $2,329 million in 2019. We have apps for everything now, from music and games applications to apps that organize your to-do list, and even check your health. As a result, the app market has become increasingly competitive and for any business surviving this tough competition is challenging. Online businesses all over the world have understood how important it is to develop a mobile app that meets the needs of the consumers be successful.

Include a number of point into the success of your mobile apps. As a programmer, we can saw in our app success or failure. We can just focus on write bug-free code to the best of our ability.

To optimize user experience, an app can push information to the users or adjust data speed. In addition to this, you would also like your app to not just serve the existing customers but also acquire new ones. However, developing a mobile app is one thing but making it successful is another. There are reasons why some apps make it to the top when searched, while others do not get enough attention from the users. Successful mobile app development is one that fulfills the user’s needs. Here are a few essential ingredients that will determine the success of your app:

1. Solve a problem

A reason to develop a product is to solve a problem and satisfy the consumer’s needs. Whether your app is a new concept or an improved version of a competitor app, you need to be clear what problems your app is going to address and how it can offer a simple solution to the users. You can either offer a solution to basic problems or ones that are enhancements. You need to have a clear vision of what you want to offer to your customers. If the app does not have a purpose, it seems irrelevant to the users. If you want your app to be installed by the users, you have to identify their potential problems and how your app can solve their problem.

2. Make it simple

The user experience plays an important role in the success of any app. Apps are basically designed to make the life of users simple and easy. If your app is not easy to use, then there are fair chances that people will uninstall your app. Users want efficiency, therefore it is needed to develop an app with appropriate user interfaces, should be easy to navigate and visually appealing. If your app is simple, free of bugs and crashes, users will have no reason to leave it.

3. Develop cross-platform app

It is assumed that people prefer smartphones to install and access various apps. Design apps that are compatible and works on a wide range of different devices. So, while developing your app make sure that your app is available on the two most popular platforms, iOS and Android. Implement a cross-platform app development framework that helps in reducing the time and cost associated with the development of apps on both platforms as well as maximizes your consumer range.

4. Effective marketing

No matter how groundbreaking your app is, it is a successful app only when it is installed and used by the end users. And the success of any product depends on how it is marketed. Successful apps are promoted even before they are launched and should continue post-launch too. Design banner for your app store page, write app description using the right keywords and optimize your apps to ensure that it gains visibility among your target audience. Once launched, plan how you can keep your users engaged to your app with techniques like push notifications or in-app messaging. Use Geo-location tools that will help you to deliver personalized messages to the users based on the location.

5. Pricing

Pricing is also a big driver when it comes to making your app available to the audience. If you want to increase the chances of consumers installing your app on their phone, make it free. Offering a free app is primarily a way to hook users and improve your hold on them. But it is not necessary that making your app free will guarantee you success. But it does not mean you cannot make money off your app. The success of application lies in how many users try your app. If users feel your app offers them value, then they will definitely be ready for in-app purchases for premium features.

So, before you launch your app test it in order to be aware of how your users are going to use your app. Having a deep understanding of your customers’ needs and solving their problems gives your app an edge over other competitors. A good idea behind the app also contributes to its success. Plus, marketing plays an important role in the success of your app. It is important to understand that for the complete success of the app a strategy is required, which incorporates all these ingredients. Most of the apps face failures when one of these key factors is missing out from your strategy. The ultimate aim of the app is always to deliver value to its customers and offer an excellent user experience. Always look for the little improvements in your app to enhance user experience.

Mobile App

Divyesh Aegis

Divyesh Aegis

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