December 20, 2018 Last updated December 19th, 2018 198 Reads share

Mobile Website Versus Mobile App – Which One Is Better for Your Business?

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In this modern digital economy, you’re basically throwing away free advertising and sales if you don’t have an online presence. Every company, whether a multinational corporation or a humble startup, has a website, blog, social media profile, or a mobile application where people can learn about their work.

There’s been a heated debate on whether a business should focus on creating their own mobile application or focus on a mobile website. Both these options are for allowing your consumer base to stay connected with you on the go. This way, you can reach out and serve your customers as well as draw new ones in. Since most people are on their phones all day long, having a mobile platform just for your business is essential.

The matter of a mobile app versus a mobile website depends upon several factors, the most vital being cost efficiency.

We’ll discuss these and other aspects of the issue below:

Different Access

The main difference between a mobile website and a mobile application lies in the way a user accesses them. The mobile website is available when the user goes to an Internet browser app and manually visits that page. A mobile app, however, requires some space in the user’s phone itself. As these two experiences are different, you might want to look into developing both options.

As mentioned above, though, a business may not have the financial resources to properly develop both these options. In such cases, you have to look at the nature of your business and the target audience in order to determine which sort of access will be best.

A mobile app is convenient for accessing your products and services even when offline. On the other hand, it does require some investment (if not cash, then phone storage) by the user, so it might not reach as many people as a mobile-friendly website. A website, though, requires the user to be online at the time of access. But with the ability to provide responsive web design to its visitors, a mobile-friendly website may definitely pull customers.

Whichever your audience prefers will be the option you go with. An older demographic is often not online as much as the younger generation, so an app will be better for them. However, you would have to ascertain how much Internet certain aspects of the app will use.

The Performance Requirement

Choosing between a mobile app and a mobile website also involves looking at what you require from this development. Make a list of the main goals you have in mind with regard to such platforms and try to shortlist them as much as possible. This will help you decide whether to prioritize the app or the website.

For instance, if you mainly want to raise awareness about your brand in the first place, go for a mobile app. This will allow users to download something once and get access to all your products and services along with your backstory all in one go. Also, you should know whether to choose iOS app development or Android app development for the upcoming app you want to offer to your customers.

On the other hand, if your work is mostly content oriented, a mobile-friendly website will be enough. This would allow you to reach the potential customers with the features required in a mobile app.

Cost

The cost-effectiveness of each option is highly important in the debate between a mobile app and a mobile website. A mobile website is definitely the cheaper option, as all it takes is making a few pages on the Internet, ensuring that it fulfills all requirements for achieving a professional mobile website design. An app, on the other hand, will require the services of a professional app developer and will be a convenient option for your customers.

Not only this but launching an app will also need beta testing and some payments to the downloading platform. You might try to cover these costs by charging for the app itself, but you will drastically cut down on your outreach if you do so.

If you do decide to invest in a mobile app, the best way would be to keep it free and rely on in-app purchases or enhanced brand awareness. This will hopefully earn enough profits to cover the app costs.

Need for Updates

Before you make your final decisions, also keep in mind the frequency with which you’ll be upgrading your offering. If you aim to boost mobile website, you can easily make all the updates and upgrades you want. This wouldn’t affect the user’s accessibility since they’ll be using the browser to access the platform each time.

However, updating an app requires a lot more effort. You might have to hire a freelance app developer to make the changes if you haven’t hired one on the regular. But you should also remember that hiring a professional mobile app development company is definitely worth it. Updating an app would also mean making updates to the whole system which is why you’ll need the help of an experienced Android app development professional.

Wrapping It Up

Choosing a mobile website or an app will definitely benefit your business in the modern digital market. You’ll be letting your customers access your products and/or services when they’re on the go. Since most Internet users are on the phone in their free time, you get to tap into a huge audience in this manner. Your competitors are already on this track, so consult the best mobile website or mobile app developer as soon as possible. There’s no time to lose!

mobile website is a website optimized and scaled for mobile devices. Typical features include smaller fonts, fewer page elements and less white space (when compared to desktop versions).

mobile app is a program accessed via the internet or stored locally. Mobile apps can use device’s native features, which allows developers to create better, more intuitive and faster user experiences for customers.

In this article on mobile app versus mobile website, you will find all the strengths and weaknesses of both channels. In short: mobile apps offer a better user experience and more features like push messages but need to be downloaded first. Mobile websites are accessible for anyone on the internet. But the checkout and overall experience of mobile websites don’t meet the needs of users. Therefore the shopping cart abandonment on mobile sites is the highest of all

Man’s hands and online shopping website stock image

 

Atman Rathod

Atman Rathod

Atman Rathod with 13+ years of experience is working as the Business Director at CMARIX TechnoLabs, a leading web and mobile app development company. He loves to write about technology, startups, entrepreneurship and business. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

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