From improving your visibility, empowering your customer services to generating leads, here are the key benefits of having a website for your business.
Did you know? 97% of customers look online for local businesses.
If you run your business without having a website, you may be missing on those large numbers of consumers. Gone are the days when people used to pull out the bulky Yellow Pages to find your business.
A website is your web address over the Internet. It is something like online counterpart to your physical address. It is true that many businesses are building mobile apps that are less expensive when made with software like app prototype tool. But website has its own importance as it helps you reach more customers than a mobile app. SEO practices for example niche edits, guest posting helps gain organic traffic to the website.
If you don’t have a website for your business, it simply means that your business don’t exist for those 97% Internet users.
Website not only provides information about your business, but it also improves credibility and boosts your sales. Moreover, you can have the Multilingual website, so that people visiting to your website can see the content in their own language and you do not lose your potential customer.
Here’s a rundown of benefits of having a website for your business.
Helps Establish Business Credibility:
A website represents your online business address. This is the place where your clients, customers and associated visit to find you on the web.
Your “HOME PAGE” stands for your branded value proposition while the About Us page gives information about your business. The Contact Us page shows your locations and contact numbers.
This way, it proves to the online customers that your business exists, thereby improving your credibility.
Having a business website makes your business more credible than online directories and social media pages. According to one survey, 84% customers considered company’s website more credible than social media pages or online submission.
Improves Your Online Presence:
A website takes your business beyond the local boundaries to the potential customers worldwide. Simply put, the website will make your business visible across the world. Making your offerings available worldwide can expand your business and revenue as well.
There are 3.5 billion people or 47% people are online every day, accounting for the world’s half population. They are seeking for information, sharing on social media or using e-commerce websites. This number will be on the rise due to the ever increasing dependability on the technology. You can easily imagine what you could lose if you don’t have a website for your business.
Moreover, you can improve your online presence by hiring a good online marketing company which not only help in bringing your business in front of targeted audience but will also manage the online review on your business. Also, the digital marketing companies know How to Effectively Manage Online Reviews to Grow Your Business.
Read Also: 7 Awesome and Free Business Tools
Provides 24/7 Accessibility to Your Customers:
You are likely to turn customers away due to your closing time. Right?
But this is not the case with your website.
The website can be accessed 24/7, meaning that your customers can visit it anytime, anywhere. They can buy your products, or research your services without having to wait until your physical store is open. You will be accessible to them all the time. Moreover, quick response to the customers queries with the help of Live Chat option actually increase the trust of the audience on your business as they know, you will be there for them whenever they have any query and they will surely get the required solutions.
Supports Your Analytics:
With a website, you can track everything that is taking place over it through the use of analytics tool. You can look how many people visit your site a day, or how many users have emailed you. It helps you know the demographics or origin of your customers.
You can create better marketing strategies on the basis of this data and increase your sales or chances of achieving the targeted goals.
Empowers Your Customer Service:
Customers can send you email or post query via online forms available at your websites. Many websites have FAQ (Frequently Asked Questions) section to provide basic information to the users. Getting instant respond saves customer time and hassle, encouraging them to post a positive feedback. On the other hand, websites help you reduce customer service costs and time.
Minimizes Operational Costs:
You can use website to sell your services and products directly to consumers. In some cases, website eliminates the need of “brick-and-mortar” stores that involve operating costs associated with staff, rental and utilities. And it is really useful when you have to operate multiple stores across the city. Removing these overheads costs help you save prices. Besides, website acts as an internal forum so that you can interact with your employees, eliminating the need for meetings and travel costs.
So you must have understood the benefit of having a website for your business. It helps you generate leads; increase sales; and improve your brand value.
To gain maximum benefits from having a website, you need to work on the points given below…
- Link your website to Google My Business
- Make your website load faster
- Use relevant keywords in your meta descriptions, URLs and page titles
- Create backlinks to your website
- Feature social media icons on the website
- Make your website mobile responsive as more customers search online using their smartphones. Or you can build a mobile app (if your budget allows). Mobile prototype tool lets you create interactive designs and mockups.
What do you think? How did having a website benefit your business? Or do you have any suggestions? Please share by commenting below…