Do you want to design a roll-up banner for your next event or to participate in a trade show? Whether you run a start-up business, an established company, or a large corporation, a roll-up banner is an effective and low-cost promotional method. You may have the best large print formatting machine, but you won’t pull in the crowds with a poorly designed banner. Read on for simple design guidelines to create the perfect retractable roll-up banner.
Consider Banner Templates
If you’re a design novice, it may take you weeks or even months to get the hang of the banner design process and identify the best software for your assignment. Sometimes, even when you have a nodding acquaintance with the design procedure, the implementation may prove overwhelming.
This is where templates come in. Templates simplify the design phase of the whole production process and give you more creative freedom. Most banner creators come with hundreds of templates you can play around with until you find the most suitable one.
Be Different
Uniqueness is a sleek marketing strategy that only the smartest marketers take seriously. Most people think pull-up banners have strict design guidelines that can’t be violated when, in fact, there are multiple shapes and sizes that marketers choose to ignore. You can use this to your advantage.
If you’re looking for a trade show display, chances are you’ll be sandwiched between competitors, some who may have better banners. When designing your banner, choose a size that allows your logo, brand name, or product name to be seen from as far as ten 10 yards away. Also, choose a conspicuous font that contrasts with the background for better readability.
Consider Where You’re Going to Use It
Where’s the pull-up banner going to be used? How congested is the place? What does the background look like, and what’s the height of the display table?
Having a clear picture of the location of the banner can help you develop a more effective design. For instance, if it’s in a red-walled dimly-lit hall, the dominant color on the banner should be contrasting. A non-reflective paper should be used, too.
If you’re printing one for your office desk, the height of the table should be considered. This is to ensure the most important information on the banner is on the eye level.
Perk up Your Banner With Color and Images
When it comes to roll-up banners, you have to be eye-catching. An effective banner should prompt random passers-by to take a glance even if they won’t stop and pore over it.
Select striking images and ensure they are of high resolution, especially if you’re fetching them from the Internet. Size them properly and separate them from other visual and textual elements on the banner. Also, consider adding only a few images. Jumbled up components can obscure the intended message and make it hard for viewers to make sense of your banner.
Don’t Include Too Much Text
The amount of text you add in your pull-up banner is another essential factor to pay attention to. Although larger banners may offer you plenty of space, it’s worth noting that more text calls for smaller fonts which, as stated above, impacts the effectiveness of your banner.
Remember, most people only have a few seconds to spare for your banner, meaning you have to be clear and concise or risk losing the attention of your targets.
Pay Attention to the Layout
The next step, once you’ve picked the elements to include in your banner, is to figure out how to arrange them. A useful rule of thumb is that the most important information should be at the top of the banner since that’s where humans are wired to check first.
Your logo should open the page, and your contact information should be at the bottom. The description should dominate the middle section. If you have to use more than one row or partition, consider dividing the banner symmetrically.
The whole point is to give the viewer an easy time scanning the pull-up banner and picking out subjects. It makes the most relevant information easy to find, guides the viewer to the finer details, and enhances your chances of making a sale.
Arrange Information From Left to Right
In your description section, place the most relevant information at the top left corner. This is because most people read pages top to bottom, left to right. Even if it’s a series of photos or an infographic, any piece of information that leads directly to another should be to the left of the succeeding piece.
Your prospect should be able to naturally read the pull-up banner without having to follow a format their eyes aren’t used to.
Proofread
Whether it’s website information or social media content, nothing turns off prospects more than misspellings and grammar mistakes. Simple bloopers portray the creator of the material as a reckless person who most likely isn’t observant of their product.
Always ensure you go through your design before having it printed. The pictures should be well-placed and printed in the correct resolution. The logo should be perceptible, and the text should be clear and free of errors. Check for punctuation inconsistencies and ambiguities and make changes accordingly.
Once you’re done proofreading your banner, have someone else go through it before proceeding to the printing phase.
Endnote
There’s no one-size-fits-all design formula for creating pull-up banners. You have to consider several factors if you aim to grab your prospects’ attention and get them to read through the whole thing.
Before submitting the final copy, try assessing your design from the customer’s eye and gauge its effectiveness. Get someone else to review it and try to pick out mistakes. More importantly, ensure your printing service provider is flexible and familiar with pull-up banner designing and printing.
roll up banners blank -DepositPhotos
