Whether you own a brick-and-mortar store or an e-business, digital marketing is an essential component for your business’s success. As online-based communication, social media platforms, and different technologies grow in popularity and usage, it has become more important than ever for every business to invest in digital marketing. Whether you run a highly successful business or a small startup, you can consider hiring the services of an online digital marketing agency to handle the digital marketing bit of the business. However, this is not always an option for small and medium-sized enterprises. If you run an SME, it is still possible to run a digital marketing strategy for your business without the services of an agency. Investing in the right digital marketing strategies is the best way to promote a brand and ensure the business remains competitive in the market. As a busy entrepreneur, it can be difficult to determine where to start when it comes to digital marketing. Here are 4 digital marketing ideas that will get you started on your digital marketing campaign. Optimize your business website for mobile In 2021, mobile marketing is more relevant now than ever. At least 80% of online content is consumed over a mobile device every day, making this client demographic very important for the success of any business. While investing in mobile-specific marketing can be costly, the first thing you can do for your campaign is to ensure your business website is optimized for mobile. Ensure your website is up to date and mobile-friendly. It should be easy to navigate for your visitors from any handheld device with a modern, attractive design. Fortunately, website builders online offer templates and themes for building websites that are already mobile-friendly. This is an extremely affordable digital marketing tip if you already work with a paid e-commerce platform or website builder. Create a listing on Google My Business This is one of the simplest digital marketing ideas for a business and is free. Google My Business is an extremely useful method of ensuring your business information is available to everyone looking for your business or services online. The listing is easy to edit as you add more details about your business. Claim your listing to edit the information or create a new one for your business if you are a first-time user. This is a lasting digital marketing strategy done through google. Remember to update your details if they change. Understanding your customers and target audience The key to the perfect digital marketing strategy is to know who your customers are. Knowing your target audience and client base is the best way to ensure your digital marketing campaign is in front of the right audience. When knowing your client base, you need to find out who they are, their likes and preferences, and what they respond to. For instance, if you run a brewery that distributes around the country, you need to focus your digital marketing efforts on clients who are not in your locality. This is the best way to get the word out about your brewery to people who live far and wide. Whatever business you run, you need to use different methods to reach your target market on different platforms. You need to find out where your target audience is most active online and use this platform to reach them. Find your ideal social media channel Social media marketing is a big part of digital marketing. According to statistics, at least 74% of consumers rely on social media platforms to inform their purchasing decisions. Because social media platform demographics change frequently, it can become difficult to perfect your campaign on all platforms. The trick to using social media marketing to your advantage is to find the best one for your campaign, where most of your target market is, and focus on making it work for your business. Bottom line These are four basic digital marketing ideas to help you get started with digital marketing. Be willing to think outside the box and test each of the ideas to see which one works best for your business.