January 23, 2021 Last updated January 23rd, 2021 955 Reads share

Marketing Minefields 101: The Dos and Don’ts of Branded Merchandise

Image Credit: DepositPhotos

Marketing for businesses drastically shifted with the turn of the century, as the internet surged in popularity. Consumers gained access to hoards of information and reviews, giving them the ability to investigate companies thoroughly before handing over their hard-earned cash. Teams who previously relied on word of mouth and individualized strategies to sell products have adapted and reevaluated techniques to reach broader audiences via alternative routes.

Marketing teams have adapted to modern roadblocks—like oversaturation and short consumer attention span—by reinventing branding and streamlining strategies. Successful marketing campaigns should avoid stale, overused content and closely monitor engagement to better connect with clientele, maximize profits, and expand reachability. A popular technique employed by flourishing companies is the use of unique, branded merchandise.

The Dos and Don’ts of Branded Merchandise

As businesses strive to maximize profits and increase customer reach, many turn to branded items to garner attention and excitement. However, without proper research, planning, and implementation, expensive marketing mishaps are bound to ensue. Make the most of advertisement ventures by understanding the dos and don’ts of branded merchandise.

Do Recognize the Importance of T-Shirt Marketing

Companies frequently utilize branded t-shirts to sell and market all-in-one. Creating a unique, casual design for loyal customers to sport is a cost-friendly, modern word of mouth marketing strategy that allows companies to further their reach without spending hoards of cash. However, without a proper understanding of consumer interests, t-shirt marketing can miss the mark. To ensure branded merchandise is well-received, marketing teams should pin-down niches, carefully select styles, and invest in high-quality materials from reputable distributors like ShirtSpace.

Do Know your consumer

Understanding your audience’s specific habits, values, and interests allows your company’s marketing team to create merchandise that will peak and keep interest. Selecting products to brand and implementing company-approved designs can be challenging without a thorough understanding of the clients’ wants and needs. Marketing teams should focus on consumer niches to better evaluate which promotional merchandise is worth the price.

Don’t Limit reach

Although marketing teams should have a firm understanding of customer interests, creating a product too specific can limit potential clients. When branding merchandise for company promotion, pay attention to versatile, unisex, or one-size-fits-all products to reach as many consumers as possible. Socks, hats, and water bottles are all universally loved commodities available for company branding without the hassle of multiple sizes or fits.

Don’t Get Too Personal or Controversial

A significant blunder up-and-coming businesses encounter while marketing is controversial or hyper-specific advertisement campaigns. Although some companies engage in more provocative approaches, most business experts advise against opinionated branding as it can be a major turn-off for potential clients. Companies should avoid stand-off-ish political or religious statements and viewpoints and turn to exciting, enticing outreach that encourages customer loyalty and maximizes reach.

Don’t Skip Over Quality

Companies will often purchase branded merchandise without detailed quality checks and test-runs, leading to dissatisfied customers and wasted money. Although inexpensive, discounted items can break easily and wear out quickly, which creates a disconnect between you and your consumers. Avoid inaccurate first impressions by partnering with well-known providers and reviewing products before launch to garner customer support and trust.

Bottom Line

Heavily oversaturated consumer markets can make it difficult for brands to break through and reach audiences. However, with quality, customer-approved branded merchandise, businesses can maximize profits, increase reachability, and maintain consumer loyalty.

Lots of T-shirts on hangers on blue background -DepositPhotos

Linda Williams

Linda Williams

Read Full Bio