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Linda Williams Articles

Latest Articles

Marketing

Marketing Minefields 101: The Dos and Don’ts of Branded Merchandise

Linda Williams January 22, 2021

5 Out-of-the-Box Marketing Strategies Guaranteed to Boost Conversions

Linda Williams January 6, 2021

5 Unconventional Ways to Maximize Employee Productivity

Linda Williams December 16, 2020

What To Expect When You’re Developing Software in House

Linda Williams November 20, 2020
Technology

5 Things To Consider When You’re Investing in an Enterprise-Grade Server for Your Business

Linda Williams November 20, 2020
Technology

How SCADA Automation Can Optimize Internal System Performance

Linda Williams September 17, 2020
Marketing

What’s the Difference Between SEO and PPC?

Linda Williams August 27, 2020
Business

What’s the Difference Between an S-Corp and LLC?

Linda Williams July 24, 2020

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All Articles by Linda Williams

Linda Williams July 23, 2020

What To Expect When Partnering With a Public Relations Firm

Linda Williams July 10, 2020

Tips for Creating a Safe Work Environment During a Pandemic

Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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