November 6, 2020 Last updated November 6th, 2020 820 Reads share

Ways to Incorporate Big Companies Marketing With Your Small Business

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To most people, a 9 to 5 job is enough. But if you are the type that doesn’t gain anything from having someone to boss you around, there are different ways to get out of that work-life such as starting a business. Starting a small business has its pros and cons. Being your own boss is incredibly fulfilling but on the other hand, handling a business can be intimidating. For starters, there is competition everywhere around you. Being a business owner, one must not only be smart about their every step, but also creative enough to know what makes them different from the rest. It is a lot of work to create a business. Which is why it isn’t for everyone. If you are a first-timer trying to dip your toe, you are most likely putting yourself in a sea of competition. A business owner should have certain qualities in order for one to be successful. 

Contrary to popular belief, the best time to think about creating a business is during this worldwide pandemic. You might be asking yourself why, but since you are stuck at home, what else is there to do than to turn your passion projects into a small business? Keeping yourself busy is the best way to cope because it will not only help you learn more about yourself, it will also help you in regards to surviving financially during these trying times. It is believed that this unfortunate but historical event is happening to all of us for one reason and one reason only; to have a fresh new start, to heal ourselves, and to move on to bigger things. This might be your calling to finally start brainstorming on your dream business you never had the time for. 

You can have any business you desire. What’s important is that you know your business as you know yourself. Your business’ identity will help you identify what kind of market you are catering to. It doesn’t matter if it is a small business or not, this is essential to any business. In planning out your business, one should be able to research other brands and how they market their businesses to people. This isn’t stealing a brand’s idea, but this is taking inspiration from one business in order to further develop your brand and make it more marketable to society. Without research, you will just be like every other small business out there. Not only that, one business marketing strategy, is another business’ ticket to success. So do all the research you can in order to help not only yourself but your business too. Luckily, we have here a helpful guide of marketing strategies that helped these big companies reach their pinnacle of success.  


Identity is an important aspect of a brand or business. When a consumer buys a product, they are more likely to purchase again because of the consistency and quality that this brand has to offer. For example, Coca Cola’s red and white theme and logo is something that every consumer remembers, thus it creates their own identity and essentially what they are known for. Make sure that in your small business, you do not forget to be consistent with your brand’s identity.

Create a Following

With your identity, form your strengths and incorporate them into everything your small business has to offer. All it takes is for one person to believe in your brand or small business and from there, you will be able to create a wide variety of consumers that can believe in you. What does Apple have and why do people line up for their products despite their high price point? They believed that their products are the best of the best and they showcased that in their product releases. This gave the brand the ability to showcase its best features that made people into thinking that their products were life-changing and out of the box. Due to this, they created a following. 


If your small business is consistent with their identity, and have the strength to showcase how ordinary they are, the next strategy that is essential is for you to make your consumer or customer trust you enough for them to support you longer. Products that promise consistent quality such as Colgate, the toothpaste brand that many if most people believe to be the most trusted toothpaste in the world are successful because of their openness to their consumers enough to guarantee the quality that they advertise to everyone. 


There are strategies within strategies, and most of the time, you have to be smart about them. A lot of companies have consumers going back to support them due to not only their quality but also their discounts that they offer that will lure people into wanting more. Companies such as have people going back to their site because of how they guarantee their customers into giving them good deals or coupon codes such as a flash rider 360 walmart coupon code.


If you think not everything should be political, then you may want to change your mind. A business, especially a smaller business should have advocacy they should stand for. Not only is this a wise marketing strategy, but this is also to support a movement many people would believe in. 

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Amy Fischer

Amy Fischer

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