April 21, 2020 Last updated April 21st, 2020 1,236 Reads share

Marketing Your Business with Personalized Drink Koozies

Image Credit: DepositPhotos

There’s a good chance you’re looking for a new way to promote your business. Or maybe you’re on the exciting path to starting your own marketing agency.

Every business needs to be promoted to thrive and become successful. There are countless traditional and digital methods of marketing, but what’s the best option for you?

To start, some things you want to take into account are cost, target audience, and the product itself. Ask yourself if you want a tangible product or an online advert?

While the digital world continues to expand and become a central part of our daily lives, many people still find ways to block ads or simply ignore them. This poses a challenge for digital advertisements and can limit how many people are engaging with them.

Physical products like goodies, however, are a class of advertisement that’s been around for ages and has proven its worth. Many people prefer a tangible product that feels more real and reliable to them than one made of pixels on a screen.

Besides, everyone loves fun merch!

Among the popular goods selected by businesses are pens, totes, keychains, and koozies. Despite having a practical function, a select few people actually use tote bags. So of these options, koozies are the only practical and widely used product.

The Advantages of Koozies

A good promotional product leaves a lasting impression. You want your ad to be remembered and talked about.

The easiest way to capture attention is to make a product that is appealing and can be used often. The nicer it looks, the more it’ll get shown off!

With personalized koozies, you can create a design unique to your company that will make it stand-out and be remembered. They’re a popular option for marketing due to their cost-effectiveness, wide target audience, practicality, and fun colors.

Let’s look a little more closely at the advantages of using koozies as a marketing tool.


The price of your product needs to be within your company’s budget. In addition to the price of the unit itself, the demands of the product also need to be taken into account.

Whether you plan on selling your marketing goods or giving them away as freebies, the price is a main factor affecting the success of your advertisement.

It goes without saying that time is money.

Koozies are affordable and allow for quick, mass production. Their production is time-efficient meaning clients can receive their goods swiftly. The sooner your ad gets out there, the sooner you’ll start to reap the rewards of your hard work.

Think along the lines of needing Speedy Gonzalez working as your koozie-making elf (or mouse, in this case).

Wide Public Reach

The best way to advertise your brand or service is with personalized marketing that appeals to a wide audience. The more people there are interested in your brand, the higher the boost in your sales.

Koozies make the rounds from festivals and carnivals to bars and sporting events. Because they’re popular at various events, your name is bound to get a ton of attention.

As they make their way through crowds, your unique logo will be eye-catching and interesting. Because they’re often used out in the wild in crowded places, sponsoring an event and providing your personalized koozies is a great way to pump up revenue.

With their wide public reach, they essentially advertise themselves. All that’s required is for you to make the product and sit back and let them work their magic!


The practical use of the merchandise is also at the top of the list when choosing a product to use as a promotional tool. You want to choose an item that will be used time and again.

The more use your product gets, the more familiar your label becomes.

Custom koozies aren’t going out of style any time soon. They’re a staple go-to item to keep canned and bottled drinks cool.

Not only do they do a great job of keeping drinks cool, but they also keep condensation off your hands. Anyone who drinks from a bottle or can (which is essentially everyone) can make use of a koozie to keep that pesky can and bottle “sweat” off their hands.

Even though they’re used in many different scenarios, they tend to be sturdy products. They allow for repeated use without showing wear and tear.

If you’re selling them as merch, customers will appreciate getting more bang for their buck with a reliable product.


As I mentioned earlier, the cost is a big selling point when deciding what you want your product to be. You don’t want to shell out loads of money on a product that will get a glance at best and be forgotten on a dusty closet shelf.

The affordability of koozie production makes them a good option for established businesses as well as small businesses. They definitely don’t discriminate!

Non-profit and charity organizations can also get in on the koozie craze. Your starting budget might be low, but these customizable goods can be sold for double or triple their production cost.

It goes without saying that they make a great ad for food, sports, and music-related businesses. But they’re also not limited to only companies with a direct tie to the use of koozies (i.e. food and drink).

Any fun logo can be put on a koozie for any type of business. The key is to make it creative and fun!

Designing Your Koozie

Printing the right custom koozies is all about making it appealing, memorable, and simple. And remember to know your target audience!

You should ask yourself questions like, what’s a phrase or image that’s engaging and enjoyable? What message do I want to get across? And what do people want to see??

Knowing how your audience will respond to your product is key in leaving the lasting impression you’re going for.

With multiple colors to choose from, you can even pick more than one so folks have color options depending on their preferences. Giving customers and clients a choice in some aspect of the product gives them a sense of involvement.

After all, many companies strive to make customers feel like family.

In a Nutshell…

Incorporating promotional tools such as koozies into your business plan can help you keep up a successful marketing strategy at a reasonable cost. The luxury of being able to create a custom, creative, and versatile product guarantees increased exposure of your brand.

Personalized koozies are a perfect vessel for your ad and will make sure it gets seen and remembered.

If you follow the four P’s of marketing – Product, Price, Place, and Promotion – you’re in for a successful advertising experience!

soft drink cans -DepositPhotos

Zoe Porter

Zoe Porter

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