August 30, 2021 Last updated August 30th, 2021 1,234 Reads share

How To Become A Digital Marketing Consultant

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A lot of people are looking for a way to find work that is more fulfilling and rewarding than what they have been doing. Are you interested in becoming a digital marketing consultant? Do you want to help businesses succeed by increasing their online presence and conversion rates?

This is why many people want to become digital marketing consultants. It’s not an easy path, but it’s doable if you take the right steps in the process.


What is a digital marketing consultant?

Digital marketing consultants are professionals that provide companies and organizations advice on how to succeed online, says Vince T. – Founder of 12SM Digital Marketing Agency. They help these businesses by using digital marketing strategies such as paid advertising, SEO (search engine optimization), social media, email marketing, video content creation, and more!


What is the process to become a digital marketing consultant?

There are many steps in the process of becoming a digital marketing consultant, which can be broken down into three parts:

  • Education preparation for success in consulting
  • Taking an exam or certifying oneself
  • Developing your business skills 

Education Preparation

It’s important to have a strong foundation when starting because it will give you all the tools necessary to understand what clients need before they even speak with you. This way, you’ll always know where to start helping them. 

Taking an exam or certifying oneself

Certification is one way to prove that you have the knowledge and skills necessary to succeed as a consultant. You’ll need at least 20 hours of continuing education credits to be certified by industry associations like IABC, AAPC, and AAFMAA! The other option would be taking an exam from firms such as Google Partners (AdWords) and HubSpot’s Inbound Marketing Exam, which can take about 90 minutes each. Be sure to talk with your employer before deciding how best fit for you because there are pros/cons for both options! 

Developing Your Business Skills

Once you’ve completed these steps, it will be time to develop your business skills so that people know what you can do for them. Developing your business skills means that you need to know the ins and outs of marketing so that clients will hire you! You’ll want to be able to show what different strategies, tactics, channels, and measurable results are on a case-by-case basis.


How To Become A Successful Digital Marketing Consultant

If you want to be a successful digital marketing consultant, follow those few steps correctly: 

Build Your Skills

A digital marketing consultant needs a broad range of skills to be successful, from content development to community management. Try taking courses or find an apprenticeship with an expert so you can learn what they do best.

Define your main area of expertise

It’s important to specialize in one area of digital marketing so that you can be the expert. This will allow for more opportunities and higher pay, especially if people hire somebody who knows a specific niche. 

Define your target market

It’s also important to narrow down your target market so that you can focus on what they need. This will make it easier for them to find and hire you as a digital marketing consultant! 

Build Your Online Presence

If people are looking for a company or person, then they’re more likely to search online. You’ll want an active website that showcases your work samples, testimonials, and expertise to entice prospective clients who may not know much about the industry yet. 

Develop Relationships with Potential Clients

You should always be networking with potential clients because this is how you get jobs! Connecting with them early means that they already know that you would be perfect for the position (and vice versa!) when these positions arise. 

Be Proactive

Being proactive and establishing your expertise in the industry means you’ll be ahead of the competition. You should already know what is happening with digital marketing before other people do, so that way, when clients are looking for help or advice, they will think to call on you! 

Establish your personal brand

You should also establish your personal brand and become an expert on that subject. This will help you develop a strong reputation in the industry and make it easier for people to find who they’re looking for! 

Encourage Your Clients’ Success

Be sure to encourage your clients’ success because this is how you’ll see yours! You can do this by providing ongoing services or mentoring them so that when their small business grows from winning new website traffic or customers, then there’s more work available for you too.

It’s important to have a strong foundation when starting because it will give us all the tools necessary to understand what our clients need before they even speak with us. This way, we’ll always know what to do and how to help them best. 

Build your team

Once you have a strong foundation and know what it means to be a digital marketing consultant, then you can start building your team. This will allow you to take on more projects because others will work with us or for clients.

The way that we build our team could depend on if we want to specialize in one area of digital marketing like web design or social media management. 

Decide on your pricing structure

Once you have a team and know what it means to be a digital marketing consultant, the next step is determining your pricing structure. This will give clients an idea of how much they would spend with us or for us on different projects.

We must determine our pricing correctly from the start because this will help us figure out more accurately just where our margins are and whether or not there need to be any tweaks made to cover overhead costs too! 

Build your network

Once we have our pricing structure, then it’s time to build our network. This is how we’ll find clients looking for somebody with a specific skill set and expertise to get the results they need!

This also helps us figure out which areas of the industry would be best suited for what we do because there will always be someone else in this space too. It might not work as well if you were just doing everything by yourself or found it difficult when you tried before. 

Continue to educate yourself and your team

Lastly, we should always continue to educate ourselves and our team about what is happening with the industry. This way, you’ll be informed enough that when someone needs help, they will think of us first!



The best way to become a digital marketing consultant is by enrolling in courses and programs that offer relevant knowledge. You should also understand how different aspects of marketing work together, from advertising to customer service. By being aware of these elements, you will be able to make effective decisions on behalf of your clients while ensuring their needs are met and get what they want out of the experience.

Dmitry Kozlov

Dmitry Kozlov

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